Logos are everywhere. They’re on the websites we visit, in the movies we watch, on the TV commercials we skip past and on the cars we drive. The Amazon arrow, the Starbucks siren, the Shell shell — any way we turn, there’s a logo waiting to catch the eye and say, often without any words, that the brand behind it stands ready to provide exceptional goods or services.
Because the human brain remembers visuals better than words, a logo — the visual embodiment of a brand — is one of the most important marketing tools in any business’s toolkit. In the blink of an eye, an effective logo tells customers who you are, inspires confidence in your products or services, engenders goodwill toward your brand and entices customers to make contact with you.