Attracting & Retaining Accounts

Make the Most of Consumer Touch Points

The nature of your interactions with account holders has changed dramatically in recent years. With fewer branch visits comes the need to make the most of the opportunities you do have. And while communicating through direct mail, e-mail, websites and ATM messaging can be effective, it can also seem a little impersonal. So what can you do to boost the customer experience?

Deluxe offers uniquely powerful tools to help you bring account holder relationships into focus - maximizing your revenue while building real loyalty.

Gift Cards

Selling prepaid gift cards is easy with the DeluxeCard® Visa® Gift Card program. This solution is turnkey - no special resources or equipment needed. You enjoy increased branch and web traffic and enhanced exposure - for new and existing account holders - to all your offerings. Account holders get what they want and you have a new revenue source.

Calling Campaigns

DeluxeCalling® is an outbound calling program that helps you address two key concerns: generating new organic revenue growth and reducing attrition. Each calling campaign is tailored to your objectives and brand vision - providing a positive, personal touch point to your targeted high-potential consumers.

Consumer Experience

Proprietary Deluxe research shows that consumers want a relationship with you that makes them feel welcomed, engaged and significant. Do you know how to create those relationships? Our Loyalty Through Experience® solutions help you assess your current consumer interactions and experience, explore your culture and implement measurable plans so you can cultivate loyal, profitable account holders.

Business Success Kit

Small businesses need professional marketing tools to help them grow and thrive, but finding the right resources to help build a solid reputation isn't always easy. You can strengthen business account holder relationships by offering relevant, value-added support through the Deluxe Business Success Kit. Each co-branded kit includes tips, incentives and materials that guide business owners to reliable marketing resources.

Merger and Acquisition Support

Maximize the value of mergers and acquisitions by keeping account holders satisfied and retaining their business. Fast Forward^SM conversion services from Deluxe are proven marketing solutions designed to help you increase account retention, build customer loyalty and reduce costs during this critical time.