Dave Woodle's interest in cars goes back to when he was a young boy and it has only gotten stronger over the years. What was once a hobby, soon became a passion — and later a business opportunity — so he founded DWW Motorsports, a company that reflects Dave's love for cars and preparing them for the street or the track.

Since Dave works specifically with high-end cars, he needed to offer a specific message and tailor his approach for customers, meaning generic marketing was not really up to the task. He also wanted to make sure he was using quality products that would impress customers without cutting corners.

With Deluxe's help, Dave ordered personalized holiday cards and chocolates to thank his customers and develop loyalty and retention. They made an immediate impression, and Dave was surprised at how many of his customers called to simply thank him for sending a card!

Dave also invested in branded apparel, including fleece, polos and hats. Now everyone sees his name and logo, and the professional image they project definitely gets noticed when he is at the track wearing matching shirts and hats with his employees. Dave even gives the hats out to his customers and finds that putting his name and logo where everyone can see it is the best advertising he can do.

Deluxe set Dave up with the right tools to make his business more visible at the track, but he also depends on everyday essentials to keep things organized back at the office. Products like customized business cards, invoices, work orders and key tags help keep his business running smoothly and efficiently — just like one of his custom sports cars!

With more than six years as owner of Vrooom Auto Care, Scott Beltz has created a recipe for success where delivering a stellar customer experience is at the heart. His business has grown to include a second location and he is looking into a third. Scott has found that customer-focused employees and convenient e-mail marketing allow him to grow his business and keep his customers coming back. Learn more in the video below.

Mike Schoonover is a third-generation owner of Schoonover Bodyworks, Inc. and a long-time Deluxe customer. His business has evolved over the years, with the web becoming an important part of his sales and marketing efforts. As the business (and times) have changed, Mike has learned to balance the demands of managing his business, including making critical changes to his marketing mix.  He's committed to remaining relevant to existing customers while winning over new ones.

Mike stands out from the competition by taking the time to understand his customers, and by providing outstanding customer service. He communicates with insurance companies as well as the general public, and now that he has a strong web presence, he's able to provide information to both segments effectively and economically.

Gerald Olmeda started Spin Cycle Towing just four years ago as a small service specializing in towing motorcycles and other personal craft. But he quickly realized that he had a unique niche and saw potential for growth. And not content with running in place, he recently decided to update his logo and launch a new website.

Gerald needed a logo that would set him apart from competitors, but stay true to the nature of his business and convey a sense of trust. And in his opinion, it should project a sense of security for his customers when entrusting care of their valuable motorcycles.

The Deluxe team took inspiration from Gerald's old logo, making it more sophisticated and mainstream, while keeping the identity of his business clear. And the result?

"The new logo is appealing across the board and it does a very good job of showing us as a company that is professional and trusted. I've gotten many compliments about it!"

For his website design, Gerald was looking for something entirely new that would also be a good value for his budget. He partnered with Deluxe because he wanted a webpage that would increase his visibility and build his brand even further in the local area. He also understood that one of the most important things for him these days is his time - and with Deluxe, one call is all it takes for changes or adjustments.

As CFO of Tittle's Auto Wrecking & Recycling, Ann Tittle welcomes ways to diversify and save money, especially in these economic times. Knowing how rising postage would impact the cost of the postcards she's been mailing, she was delighted to find an economical alternative: email newsletter marketing with EasyContact from Deluxe.

Ann found it a breeze to set up her first newsletter using EasyContact's professionally designed templates, with everything right where she needed it. And when she had a little glitch with the system's verification of her email address, she appreciated the expert support and customer service she received to fix the issue.

Ann sees many benefits of switching from standard mailings to EasyContact's email newsletters. She'll be able to keep customers up-to-date quickly when new parts are available or if prices go down. She'll get accurate reporting when customers open her newsletters, so she can stop wondering if people received her information. It's an environmentally friendly alternative to printing and mailing. And best of all, the whole process is incredibly easy.

A longtime Deluxe customer who buys staples like payroll checks and holiday cards, Diana Gould was shopping for something else when she saw that Deluxe offered easy online templates for print marketing items. So she decided to order business cards for her general manager, perfect for handing out when customers come in to her auto body and repair shop.

Diana appreciated the wide selection of template designs, including ones listed specifically for automotive businesses, although she picked another design she liked better. She also liked how simple it was to order and how quickly her cards arrived — in less than a week! Plus, she confesses the business cards she ordered online from Deluxe are nicer than the cards she got last time from her nearby big-box printers. She's delighted with the quality, especially for the price, and happy to continue shopping Deluxe.