Dale began his career in 1977 as a carpenter in commercial construction. He started doing high-end residential about 17 years later. Then he branched out on his own to start his own business, Grandt Builders, Ltd. Dale and his wife, Carol, make a great team. While Dale focuses on building buildings, Carol manages the business behind the scenes.

In today's climate, they recognize the importance of making their business stand apart and helping customers find them. No longer willing to rely on word-of-mouth, Dale and Carol were ready to team up with Deluxe to help take them to the next level by finding customers and building their business. They started by calling Deluxe for a logo design and then ordered site signs and business cards. They're also interested in designing a website, brochure, and stationery to help portray their professional image and market their business.

When Richard Huber called Deluxe to discuss buying apparel to help advertise his two-year-old business, Able's Construction Services, he hadn't planned to order a logo. But once his Business Brand Consultant brought up how easy and inexpensive it would be to get a custom-designed logo to showcase on the jackets he was interested in, Richard couldn't resist.

Now Richard is thrilled to have a professional quality logo to enhance his business image. Not only was he impressed with how easy it was to get, he praises the logo designers who worked with him to fine-tune his concept. He could tell they had a great deal of design experience and good creative judgment.

Richard also commends his rep for offering expert advice and smart product suggestions. Already a Deluxe checks and tax forms buyer, Richard plans to expand his marketing efforts by displaying his logo on hats, business cards and more promotional products. Meanwhile, he and his crew are proudly wearing the new logo on their new jackets, talking up their business with potential new customers.

David Slagle started his construction business 15 years ago, but it was just recently he got around to getting his own unique logo. He knew his business needed a logo to make it more memorable, so when he saw the Logo Design Service advertised in a Deluxe catalog, he decided it was time to call.

David was impressed with all the good ideas presented in his initial logo concepts, which made it a little tough to choose one. But he did — and he had such a great experience with his logo design, he went on to order several Deluxe products to enhance his new image, including jackets, hats, stationery and business cards.

He's a firm believer in handing out his cards everywhere, and he posts them at coffee shops and all kinds of stores with boards that advertise local businesses. And now that his men wear apparel that shows off his logo, they look professional on every job and promote the business wherever people see them. David says new customers often remark they've heard of him because they've seen his business cards or jackets around town.

Now that he's enjoying the advertising power of his new logo, David tells other small businesses not to put off getting their own. He knows his new logo, along with the coordinated look of his crew's apparel and his custom business cards and stationery, keeps people thinking about his business — so they're more likely to call him when they need him.

William Manfredi Construction Corporation asked Deluxe for new solutions to promote their established business in a tightening market. To help them reinforce trust and credibility with clients, we dressed them in Sweatshirts and Polo Shirts with their company name and logo. Then, we set them up with Custom Mints to keep their name in front of customers. Now our experts are creating a Web site so William Manfredi will be seen where prospects look. Their improved branding has rejuvenated their marketing efforts!

Ken Zirul, founder of All Pro Windows, wanted to give his company a new look. He partnered with Deluxe to redo his business logo, outfit his team with embroidered apparel, and develop and launch a new company Website. Learn more in the video below.

In the 25 years since Albert Hernandez started his own business, Big River Concrete, he's enhanced many customers' properties with attractive, durable concrete and masonry installations. As a skilled tradesman and business owner, Albert takes pride in doing beautiful work and providing outstanding customer service.

But Albert realized being a dedicated craftsman wasn't enough in these hard times. He needed a better way to reach new customers: a website that could showcase his company's successes. So when he got a postcard from Deluxe offering website design options, he was ready to call and get started.

He and his wife Maria, who handles things in the office while he runs things in the field, worked with the experts at Deluxe to get exactly what they wanted in a full service website. They were pleased with how their rep kept in touch and used every means to get their site done to their satisfaction. They also appreciated the affordable pricing and easy payment plan.

Albert hopes the site will help him expand into more commercial work, as well as keep residential assignments coming in. His full list of services lets people know exactly what he and his crew can do. And with full color photographs of completed projects on every page, his website shows high quality examples of how he can meet customers’ concrete needs.

Jim Holowka knows a thing or two about bringing in business. He handles sales and marketing for Erie Radiator & Core Sales. And he's been a long-time Deluxe customer, ordering everything from checks and envelopes to promotional products like rulers and mini multi-tools. Still, he was pleasantly surprised when his postcard printing, list rental and mailing services from Deluxe exceeded his expectations.

In partnership with Deluxe, Jim created a unique glossy postcard that depicted his warehouse on one side and included a peel-off sticker with his contact information on the other. Jim appreciated the high quality of the printing, which he thought looked just as professional as mailings from the big automakers. And he loved how his "ultra repositionable line sticker" stood out in bright neon green so recipients would never forget him.

Jim's plan was to expand his customer base beyond his local area, to garages and dealerships in UPS zones that were just a day away for deliveries. He got a mailing list of potential customers in those zones from Deluxe that impressed him with its accuracy, which he confides was superior to what he typically got with other rented lists. Even more importantly, he was delighted with the results: lots of calls, several new customers, and a mailing program that really paid off for his business.

"I mailed 1,000 postcards and got about 100 calls. That’s a 10% response! And I just needed two good new customers for my mailing to pay for itself. The rest is gravy."

Carolina Shelving and Mirror, Inc. was started in 1993 to fill a niche installing shelving and mirrors. By staying ahead of the competition, they have been able to grow and expand into other businesses as well. And they recognize that part of staying ahead is having a professional image and updated brand.

Their Operations Manager, Kristen, has been purchasing checks from Deluxe for years. When her customer service representative called to offer a website design service from Deluxe, they’d already been thinking of updating their existing website. The timing was perfect!

Kristen was happy with the entire process of developing a Full Service Website Design with Deluxe. The initial thought of designing a website was a little overwhelming, but she found it very easy to work with her rep to get exactly what she wanted. In less than a month, she picked out a design template, completed a questionnaire about content, and approved the layout.

She learned how to make future updates to her website herself, which saves her money from having to hire someone else to do it. She plans to add testimonials to keep the information on her website fresh and relevant. And she's taking another step to enhance her company's professional image: she's working with Deluxe to update their logo next.

Ronnie Rule came over to his dad's business a few years ago to help manage the incredible growth HVAC Building Services experienced from the start. His dad is good at trouble-shooting and the best tech his former employer had, so when he opened his own place it grew 200% the first year, 300% the second... and Ronnie stepped in to keep up the momentum.

One way Ronnie manages growth is through good communications with employees and customers. When he tried the new EasyContact from Deluxe, he found a really simple way to save time while getting important information to everyone all at once. He really liked how easy it was to set up, and thinks the hardest part is figuring out what to write.

He thought of a great topic for his first issue to employees: safety on the job. He plans future issues will include vendor contact updates and state-of-the-business overviews. Meanwhile, he's creating separate newsletter editions for customers. He intends to build loyalty with content that's geared towards them... and that specifically thanks them for their business!

Mary Campbell has been a satisfied Deluxe customer for a long time, even before her husband started Campbell Plumbing 32 years ago. So she was excited to try a new service from Deluxe: EasyContact. This email newsletter service appealed to her because she liked the concept of keeping in touch with customers in way that was personal but not intrusive.

From the start, Mary found the online template selection and editing process to be pretty easy. Plus, she points out, the price was right. Best of all, she's gotten positive feedback from the customers to whom she emailed her first newsletter.

Thinking ahead to future issues, she figures she can encourage readership by including seasonal information about dealing with hurricanes or winter weather. And she definitely plans to offer special incentives, exclusive to each edition, so she can track response and confirm the value of email marketing to her customers.

Sunnie Smyth at Del Rey Electric admits she's not that computer-savvy. But she was willing to try ordering business cards online from Deluxe, using the professionally designed full color templates — and she was delighted with how easy it was!

The speed as well as the ease of ordering impressed Sunnie. She points out it only took ten minutes to pick her design, enter and review her information, even handle the payment. And she was amazed when her cards showed up in less than a week.

Best of all, Sunnie confesses she was pleasantly surprised with the quality, adding the cards looked better than she expected — particularly considering the low price. She and her crew will be happy to hand these cards out to her clients every day, when estimating or finishing up a job. And she's very satisfied that Deluxe delivered exactly what she wanted.

When Brandy Wessant needed to order new business cards for her outside salesperson after they completed an office move, she didn't want to spend a lot of time or money. So she was happy to find Deluxe offered professionally designed, online templates with lots of business card choices at a really good price.

Brandy feels it's easier to order over the Internet and avoid being tied up talking on the phone, so she enjoyed the online ordering process. She comments it was really easy to select a good design for her business, Talon Engineering, and fill in her information. Then she previewed her card on the spot, made easy edits, and got exactly what she wanted. She's pleased that it wasn't complicated at all, and took just a quick ten minutes.

Now they have attractive, updated business cards that will give customers accurate information to keep on file. And, Brandy adds, the cards will keep them in mind to get more work!

With a contracting business built on remodeling and basement finishing, Rick Raspante is always interested in affordable, effective advertising. It's been seven years since he founded Raspante Dream Builders, and in today's tough economic climate, he's considering more ways to get and keep customers.

His plans include building up his new website, maybe refreshing his logo, and definitely getting the word out by mailing full color postcards to prospective customers in new subdivisions. To create his postcards quickly and easily, he went online to Deluxe.

Rick discovered the colorful templates for print marketing materials on shopdeluxe.com gave him a lot of options. Once he made his choice, setting it up how he wanted it was easy and understandable. It was simple to upload his logo, and he liked seeing it in place so he could visualize the finished postcard. Overall, he's very satisfied with the process — and with the quality of his postcards.