After 19 years in business, Rock Gardens Landscape Supplies and Nursery owner Laurie Soderman had established a great reputation and strong presence in her community. Laurie knew the value of advertising, but her involvement in Rock Gardens' day-to-day operations prevented her from dedicating much time to it.

So she contacted Deluxe to help her create and send eye-catching postcards to customers already in her database. Laurie's Deluxe Business Brand Consultant worked with her to design exactly what she wanted. Deluxe also checked the validity of the addresses on her list to reduce returned-mail costs.

The postcards were a hit, flooding Rock Gardens with phone calls and attracting customers eager to use the attached coupons. The response was better than Laurie had experienced with her other advertising efforts, including the phone book, newspaper ads, commercials and community coupon mailers.

Due to the surge in sales spurred by her first mailing, Laurie plans to send out four times as many postcards to loyal customers in celebration of Rock Gardens 20th anniversary!

With a family-run business for nearly 32 years, the folks at L & R Supply and Chemical understand the value of good customer service. They provide apartment buildings and other businesses with a variety of make-ready items, from mini-blinds and light bulbs to maintenance equipment and pool supplies. And they want to expand beyond their immediate area by adding more janitorial, plumbing, and pool lines to their web store.

So when their VP, Heather Bishop, got a chance to try EasyContact from Deluxe, she was very interested. She thought sending email newsletters would be a great way to stay better connected with customers and drive more traffic to their new website.

Heather says creating her first newsletter was really easy; she had no problem logging in, and then she simply followed the step-by-step instructions. Now that she’s seen how fast and affordable it can be, she plans to send regular newsletters to keep customers informed about new products, sales and special offers. She considers them an easy, cost-effective way to drive more business to her website... and help serve her customers better.

"Email is the best way to get in touch with people. And the email newsletters I send out using EasyContact from Deluxe are great for keeping my customers informed!"

David Hentges started Primetime Trading Co. a dozen years ago to liquidate merchandise, then found a great niche selling licensed apparel and closeouts. He's always been interested in pursuing promising opportunities — so he was intrigued to try EasyContact from Deluxe.

Now David thinks EasyContact is a great tool to connect with all his contacts simultaneously. He appreciates how fast and easy it is to create an affordable, visually appealing newsletter. And he likes that it's an efficient way to reach as many people as he can, at the exact time he wants to send it.

Drawing on 30 years of professional sewing experience, Mary Helen Kennedy started her own business, Mary Helen Custom Design, about two years ago. The commitment she maintains to personally sewing and executing her home designs makes her business unique. She loves incorporating her sewing skills with her flair for interior design, as well as consulting with clients to create a home that is comfortable, warm, and inviting.

Mary's a little less excited about some of the business aspects of working for herself, though. So she was happy to hear Deluxe offered Full Service Web Design and handled all the details. She spoke directly with her designer about her vision for her site, and then supplied photos of her work, from distinctive window treatments to fully remodeled rooms. As a design consultant in her own business, Mary appreciated how nice and helpful her Deluxe reps were throughout the process.

Now Mary has a professionally designed site where she's proud to send prospective clients to see examples of her work. She also likes how people can just search and find her online; Mary has gotten several calls from new clients and even other designers who hire her for workroom services. The exposure has been great for her custom design business, and soon she plans to add the capability to sell ready-made items like pillows and quilts directly from her site. With a Full Service Web Design from Deluxe, it will be easy to upgrade and expand as her business grows.

Although she's been running her daycare business for seven years, Yicela Hurtado didn't have a real logo until she turned to Deluxe. She appreciated how easy it was to work with our logo experts and see proofs on her computer.

Once she approved her logo design, Yicela had it printed on new business cards, letterhead and envelopes to look more professional when writing to parents, employees and more. And now she plans to put her logo on everything to enhance her business image and grow her clientele!

For 22 years, the people at The Dallas Dog Trainer have been helping clients develop a great connection with their animal companions. Now, they're excited about finding a new way to forge a greater connection with those clients: email newsletters created with EasyContact from Deluxe.

As Valerie Oncina explains, they'd noticed other businesses sent email newsletters, but they hadn't done it yet themselves. So she was pleased to discover how simple it was to use EasyContact. She liked the template choices as well as how easily she could add information and view it immediately. And her boss was glad she didn’t spend the time or money putting stamps on 433 newsletters!

Within just a few days, several clients told her they were glad to receive the first newsletter — Valerie reports she got more responses than she expected. Now she foresees creating a new edition every month to update current customers, and get acquainted with new ones who inquire about the business. She looks forward to keeping everyone informed — all at one time — with such an easy, inexpensive option.

Jane Theobald has retailing in her blood. Her dad founded Art's Apparel in 1948, then opened Art's for Her in '79, where Jane worked with her sister Mary. When Jane decided it was time to open her own store in 2000, she knew a great way to extend the brand: Art's for Babies & Beyond.

Of course Jane draws on her family's 50 years of experience. But she also knows that in this day and age, she needs a website to help carry forward the family tradition of providing quality merchandise and friendly customer service. Her first website, built by someone else five or six years ago, frustrated her with the expense and poor communication every time she wanted a change. So she'd shut it down and given up... until she saw the Do-It-Yourself Website Design offered by Deluxe.

Jane looked through the website options and quickly found a template that looked perfect for her store. Jane thought the cost was very reasonable, too. Now that she has created her new site, Jane is thrilled with the flexibility and ease of maintaining it. She can choose her own content, and add information or edit her pages any time, all by herself. She loves the independence! And she's very happy she chose Deluxe.

Presiding over a third-generation family-owned business, Ramona Suarez is proud to offer exclusive, handcrafted handbags and accessories backed by superior customer service. And she appreciates vendors who share her commitment to quality, so she trusts her postcard printing and mailing to Deluxe.

Ramona typically sends sale announcements all over the country as well as to local clientele, and she notes it's easy to download her mailing list right from her computer. Suarez has been in business since her grandfather opened his first store in 1938, and a lot of people have moved away but remain loyal customers. Ramona feels it's very important to keep in touch with them - whether they’ve gone out to Chicago or as far as California, they'll stop in when they're back in New York.

So when Suarez changed locations, it was critical to communicate the new address to thousands of customers. To announce the relocation, Ramona turned to Deluxe for a new postcard mailing and got exactly what she needed. Even better, when the next bi-annual sale postcard rolled around, her rep gave Ramona a great idea to draw attention to the current address with an eye-catching "new location" graphic. It was a great reminder, and just one example of why Ramona thinks Deluxe is an excellent partner in helping her get and keep customers.