Through strategic partnerships, Deluxe Corporation continuously builds upon its long-standing tradition of innovation and partnership. Over the years, we have formed alliances with hundreds of organizations, including core technology firms, software and service providers, associations, financial institutions, and large corporations nationwide.
We believe that each strategic alliance should be mutually beneficial and focused on solving real business challenges. Our goal is to help our partners:
- Bring added value to end customers
- Build brand equity
- Grow revenue Control costs
- Increase market share
- Streamline processes and procedures
- Enhance operational efficiency
How We Serve Our Alliance Partners
Typically, our relationships fall within these categories.
We form strategic alliances with corporations, processors, software providers, financial institutions and associations to provide enhanced market offerings and capabilities for our shared customers. This type of mutually beneficial partnership helps each of our organizations remain successful and relevant to our customers. It also allows us both to capitalize on opportunities to create market differentiation that can significantly increase loyalty and market share.
In these strategic alliances, franchisors protect their brand and streamline their cash management supply processes. Franchisees gain access to tools that help them manage and grow their business. And Deluxe promotes a website where franchisees enjoy a single source for affordable, franchisor-approved branded merchandise, apparel, stationery, business forms, cash management supplies, and full-service print and web-based marketing solutions. As partners, we also leverage each others’ sales and marketing channels.
Online Affiliate Program
Organizations with a highly visible Internet presence enter into an affiliate alliance with Deluxe to share in check-sales revenue. These alliances are unique in that they typically occur with partners with whom we have no other business relationship. Enrollment, management and payout for affiliate programs all happens online. Our partners have access to our resources for product merchandising, graphics, links and more, but are allowed latitude in managing the program to increase their commission opportunity.
Checks and check book covers represent a unique and visible channel for licensors who want to promote their brand. For decades, Deluxe check products have featured images of famous cartoon figures, sports logos, and famous artists’ renderings. Other strategic alliance agreements have helped support charitable organizations. Each of these relationships is hand-picked by Deluxe, and is based on months of extensive consumer research.
Could You Be Our Next Strategic Partner?
Deluxe Corporation is a fast-paced, forward-looking company with a genuine entrepreneurial spirit. We are constantly looking for new ways to deliver proven, reliable, affordable and accessible services to help our alliance partners grow. We value focus, speed, accountability, execution, and operational excellence. If your company has similar values, we may be a good match. Please complete our contact form on behalf of your company. It will be our pleasure to get back to you soon.