It started with a $300 loan, and more than 100 years later Deluxe is a known, trusted, reliable partner and company. With a reputation built on innovation, integrity, forward-thinking and growth, Deluxe will continue to build on these core values well into the 21st century and beyond.
With a $300 loan and an idea for the first personalized flat-pocket checkbook and holder, W. R. Hotchkiss founded Deluxe in 1915 in St. Paul, Minnesota. The company went on to develop many more innovations, helping beat out the competition and become the industry leader it is today.
Now, more than 100 years later, Deluxe is a $1.6 billion company with locations in the United States, Canada and Ireland. Deluxe is a growth engine for small businesses and financial institutions as well as one of the top check producers in North America.
Through the years, we have built a reputation as a company that combines innovation with integrity. A dynamic organization that favors collaboration and flexibility. A knowledge leader that's smart, versatile, forward-thinking and contemporary. An indispensable partner for growth.
Check out our timeline to see highlights from a century of success at Deluxe.
||With a $300 loan and an idea for the first personalized flat-pocket checkbook, W.R. Hotchkiss founded “Deluxe Check Printers” and officially opens its doors as a one-room print shop.|
|1920||Deluxe is incorporated, becoming "Deluxe Corporation."|
||The first of several speed-enhancing inventions, The Hotchkiss Imprinting Press is unveiled, which doubled the speed of existing presses.|
||The popular personalized pocket check book, the Little Handy, is introduced.|
|1947||Deluxe becomes the provider of ration coupons during World War II.|
|1952||The Deluxe Foundation is established to give back to our communities.|
||Deluxe leads development of magnetic ink character recognition (MICR) on checks, helping banks automate.|
||The W. R. Hotchkiss Foundation awarded its first scholarship. To date, the Hotchkiss Foundation has awarded 1,902 scholarships and $25M to dependents of Deluxe employees and retirees.|
|1965||Deluxe becomes a publicly traded company.|
||Deluxe introduces “scenic” picture checks to the market.|
||A brand icon is born. The famous red and black checkbox is created, and Deluxe sales surpass $100 million.|
||Seeking to help small businesses grow, Deluxe begins offering computer forms, marking the beginning of its evolution into an online and small business services provider.|
||Deluxe invents a computer operated press, bringing further efficiencies and cost savings passed on to customers.|
||Deluxe makes some of its first acquisitions, New England Business Services, Inc. (NEBS), Bags & Bows and Safeguard, marking the beginning of its new acquisitive strategy to evolve to meet its customers’ small business needs at every phase of the lifecycle.|
||Deluxe begins acquiring digital-savvy companies such as Hostopia, aplus.net and VerticalResponse, to meet the demand to help small businesses compete online.|
||Deluxe acquires Cornerstone Solutions and Banker’s Dashboard, marking the first of its acquisitive strategy to help financial services clients get and engage customers.|
||Deluxe celebrates its centennial and launches the Small Business Revolution, a movement created to shine the spotlight on the people it serves. In its first year, it tells the story of 100 small business across the country.|
||Deluxe awards 17 employees 100 hours each to volunteer at an organization of their choice and shares the stories through video and photo essays. The program is renewed for 2016.|
||In its second year, the Small Business Revolution launches an original series, “Main Street,” awarding Wabash, Indiana and its small businesses $500,000 in marketing and physical improvements. The series, also featuring celebrity entrepreneur Robert Herjavec, is picked up by Hulu and is renewed for a second season.|