National Thank Your Customers Week is the first full week in January, but there’s no reason to wait when it comes to showing appreciation to those your business serves. Whether during the holiday season or as a gesture of gratitude after the hustle and bustle is through, it’s always a great time to thank your patrons for their ongoing support. It doesn’t have to be a huge gesture—small but thoughtful tokens of appreciation can go a long way. Here are five simple and cost-effective ways to reach out to your customers and show them that you care.

1. Lip balms

1. Branded lip balm

Amid the dry and bleary winter, everyone’s lips will appreciate a little moisturizer. It’s one of those things that everyone uses, and when personalized with your logo, it’s also pocket-sized promotion. With all different types and sizes available, from organic and US-made to minty and miniature sized, this is a unique and useful item that your customers will surely appreciate.

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2. Sustainable straws

2. Sustainable travel straws

Plastic straws are passe, and your sustainable-savvy customers will certainly appreciate this thoughtful gift. Personalize by opting to have your business’ name engraved into metal straws or your logo printed on travel bags and tins. Not only will your clients appreciate the thoughtfulness, but they’ll be reminded of your business with every sip.

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3. Sticky notes

3. Handy sticky notes

If you’re looking for items that are almost universally appreciated, look no further than sticky notes. Convenient when you have them and maddening when you can’t find one, sticky notes are a great gift to say “thank you” to your customers.

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4. Letter openers

4. Useful letter openers

Letter openers are one of those things that nobody thinks they actually want until they get one and realize it opens mail quickly, efficiently and (most importantly) without the threat of paper cuts. Branded with your logo and messaging, this is a useful gift that your customers will benefit from for a long time.

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5. Stress busters

5. Stress balls and busters

These are hectic times—with bills to pay, 5 o’clock traffic to sit in and mile-long to-do lists to conquer, stress is no stranger to your customers. Help relieve some of that tension with promotional custom stress balls and stress busters. With a range of colors and shapes to choose from, the perfect stress ball for your brand is just a few clicks away.

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Don’t forget the “Thank You” card!

As nice as gifts are, showing meaningful gratitude to your customers can be as simple as writing a personalized note in a card. For that extra touch of care, write the message by hand and speak to a positive interaction you’ve had with them or a specific purchase they’ve made. Simply thanking your customers for their business and reminding them that they’re the reason for your success is exactly the kind of sentiment that can warm your customers' hearts.

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Showing appreciation to customers is important to nurturing the business-client relationship, and small thoughtful gestures like these can help you effectively express gratitude for their support. As with most Deluxe promotional items, the more you buy, the more you save, so be sure to stock up so you can demonstrate your thankfulness all year long.

Deluxe Promotional Solutions

Say “thanks” and with branded products your customers actually want.