Small Business Resource Center

A guide to advanced Facebook Insights: Analytics and actions

April 19, 2017

In our recent post, we explained how Facebook’s Page Insights offers free, user-friendly data that can help you pinpoint the strengths and weaknesses of your Facebook marketing campaign.

Here, we’ll cover directions for accessing some of the more advanced data available through that program and offer suggestions for turning it into valuable actions for your small business.  

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Dealing with a social media slip-up

by John Habib
John Habib
April 12, 2017

Dealing with a Social Media Slip up

McDonald’s recently found itself with Egg McMuffin on its face when its Twitter account “went rogue” and sent a derisive tweet to Donald Trump. Was it a hacking, a disgruntled employee, a new corporate policy? The offending tweet was quickly deleted, and the company explained its account had been compromised. But because they’re McDonald’s, with more than 150,000 followers, the Hamburgling of their social media account instantly made news.

The fast food chain’s social snafu may have sent shivers down the spine of any business owner using or considering Twitter, Facebook and other social platforms. What if a post meant for your personal account finds its way to your business page? Or what if you accidentally announce a special sale for the wrong day, say something offensive or momentarily forget basic spelling and grammar?

Mistakes happen. In case they happen to you, here’s our guide to handling a social media slip-up.

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Introducing Spanish-language email marketing

by Linzi Breckenridge
Linzi Breckenridge

Read in English | Leer en español

Looking for new opportunities is a must for any small business owner. Sometimes, handling your marketing efforts in your native language is one of the best ways to pursue those opportunities. Today, we’re excited to announce that our email marketing partner, VerticalResponse, has introduced a Spanish-language version of its industry-leading platform. Now, it’s easier than ever before for Spanish speakers to power their business’s email marketing programs.

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Presentación de la nueva modalidad de mercadeo por correo electrónico en español

by Linzi Breckenridge
Linzi Breckenridge

Read in English | Leer en español

Es indispensable para cualquier dueño de una pequeña empresa buscar continuamente nuevas oportunidades. Y a veces, realizar las actividades de mercadeo en nuestro idioma natal es una de las mejores formas de alcanzar esas oportunidades. El día de hoy, nos complace anunciar que nuestro socio de mercadeo por correo electrónico, VerticalResponse, ha presentado una versión en español de su plataforma líder del sector. Ahora, es más fácil que nunca para los hispanohablantes potenciar las campañas de mercadeo por correo electrónico de sus empresas.

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How much should professional social media management cost?

by John Habib
John Habib
March 29, 2017

Businesses of every size know that ignoring social media in 2017 is detrimental to the bottom line, particularly when nearly eight in 10 adults who use the internet are also on Facebook. Fortunately, it’s never too late to jump into social media; we’ve covered lots of ways to make social media benefit your business, and how to take advantage of Facebook Ads.

That said, keeping up with Facebook, Twitter, Pinterest, LinkedIn and other social platforms can be a full-time job. No matter how adept you are at multitasking and wearing multiple hats, sometimes you simply don’t have the time or resources to dedicate to social media in a way that maximizes the impact for your business. In that case, outsourcing your social media management is often a smart strategy. But how much should it cost?

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Are your posts paying off? Facebook’s Page Insights 101 for small business

March 24, 2017

 

Is your business regularly posting to Facebook with no clear idea of whether doing so is worth the time and energy invested? If so, you’re not alone.

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Company rebrand 101

March 22, 2017

A good brand has power. It transcends its product or service. It symbolizes something greater to people. But what happens if a brand isn’t achieving your company’s vision? What if things change so much that your existing brand doesn’t make sense anymore? Rebranding is common – healthy, in fact. Managing a company rebrand, however, comes with its own set of challenges. To help navigate this exciting and sometimes tricky process, see below for our step-by-step guide.

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Make your mark | Create your own logo in minutes

by John Habib
John Habib
March 17, 2017

Great news for anyone who has dreamed of designing their own logo for their business! Deluxe’s online Logo Maker allows you to create a stunning logo in mere minutes. 

Nothing is more important to your company’s brand than its logo. A professional emblem tells current and prospective customers that you stand ready to serve them in a reliable, reputable manner.

Now, creating your own professional-looking logo is easier than ever. With thousands of free templates to start from, the Logo Maker lets you customize your choice until it looks exactly the way you want. Design, and redesign, as many logos as you want without paying until you’re ready to download.

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How much should professional website design cost?

by John Habib
John Habib
March 15, 2017

Trying to determine how much to pay for a professionally designed website can be confusing for even the savviest among us. One of the first things you’ll discover when researching web design is that the price range is all over the map — from practically free to discouragingly expensive. This is because web design pricing is often subjective. There’s no fixed industry price, and you may be charged based on what your designer feels is fair.

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Turn your Facebook URL into a free vanity name — in one minute

March 10, 2017

If you’ve established a Facebook page for your business and have never gone back to turn the URL into something more memorable, now would be a good time.

Once any page reaches 25 “Likes,” Facebook allows the administrator to remove the clutter of numbers at the end to condense your web address into something memorable — i.e., a vanity URL or username. That will make it a more useful promotional tool for your business, since research shows people are better able to remember meaningful words than number sequences.

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