Small Business Resource Center

/ Blogger Profiles

adam_dince_profileAdam Dince, Director of Earned Media, Deluxe Corp. Adam has over 13 years in Internet Marketing experience, spanning across SEO, content strategy, web development, social media marketing and optimization, web analysis and holistic digital strategy. Adam is an avid blogger about all things digital marketing. He keeps his own blog as well as guest blogging for other highly reputable digital publications. @adamdince



Alyssa_Doebler_ProfileAlyssa Doebler, Earned Media Strategist, Deluxe Corp. Alyssa graduated from the University of Northwestern with a degree in marketing. She has broad experience in digital marketing strategies including SEO, social media, and content marketing, and currently manages the Bags and Bows blog@adoebler21



Amanda_Brinkman_Profile PhotoAmanda Brinkman, Chief Brand and Communications Officer at Deluxe. Amanda came to this role with unique career experience on both the agency and client side. She experienced success early in her career at agencies such as Cohn & Wolfe London, Campbell Mithun and Fallon, where she worked with a variety of brands including BMW, Reebok, Sony, Toro and Virgin Mobile. On the client side, Amanda has built marketing teams and used “creativity from the inside out” for Allianz, General Mills, Digital River, and most notably for UnitedHealth Group when she built the internal agency, “Carrot,” that sparked the consumer engagement category for health insurers. Actively involved in the community, Amanda serves as the Board Chair for Children’s Cancer Research Fund and on the Make-A-Wish Board. @akbrinkman


Annette Woodle Profile PhotoAnnette Woodle, Integrated Marketing Manager at Deluxe.  Annette has 20 years of experience marketing to Small Businesses. With several family members who are entrepreneurs, she has experience running a small business too.  She lives in MA with her husband, who runs his own motorsports business, and two children.



andrew_niekamp_profileAndrew Niekamp, UX Visual Design Manager, Deluxe Corp. Andrew has a degree in Mass Communications and has over 15 years of experience designing online user interfaces for businesses both small and large. He currently lives in greater Minnesota with his wife and two sons, and is always up for some DIY home improvement in his free time.  @andrew_niekamp



Ashley Kimlinger Profile PhotoAshley Kimlinger, Brand Manager, Deluxe Corporation. Ashley came to Deluxe with a background in both public relations and graphic design, a mix of experience that fueled her passion for holistic brands – brands that know that a “brand” is more than a logo. She honed her design sense and skills working on projects for brands such as UnitedHealthcare, Wells Fargo, Medtronic and Optum. At Allianz Life she helped build their brand from the inside out – through employee engagement and helping employees, from sales reps to executives, communicate the brand through presentations. Since joining Deluxe, Ashley has managed the brand refreshes for the Deluxe enterprise brand and its two business lines – financial services and small business services, as well as been a key strategist on the Small Business Revolution. Ashley is passionate about brands and helping people understand the power of an authentic brand. @ashleykimlinger

Brian Morris ProfileBrian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court – usually getting his tail kicked by guys 20 years older.




Brian-Goodman ProfileBrian Goodman, Social Media Strategist.  Brian helps small businesses realize their social media objectives by coaching them on content ideas, feedback response and integrating social media into their overall marketing mix. Outside of Deluxe, Brian loves to spend time traveling, being with family and gluing himself to college basketball games. @bsgoodman



Cameron_Potts_ProfileCameron Potts, VP of Public Relations, Deluxe Corp. Prior to joining Deluxe, Cameron was a leader in the Weber Shandwick Minneapolis, one of the largest PR firms in the country. He has a deep background in public relations, social media and community engagement, working on marketing and grassroots development programs for a number of businesses. He has more than 20 years of experience as a journalist, communications director, marketing director and public relations professional in the health care and public affairs fields. Cameron lives in Elk River, MN, with his wife and their two daughters. In his spare time, Cam likes to run, cook, play tennis and cheer for the University of North Dakota Hockey team. @campotts


Damon Fieldgate ProfileDamon Fieldgate, VP and General Manager, Small Business Services, Deluxe Corp.


Derick HildebrandtDerick Hildebrandt, Earned Media Specialist, Deluxe Corp. Derick graduated from Bethel University in Minnesota with a degree in marketing and a minor in philosophy. At Deluxe Corp, he has experience in SEO, analytics, and content marketing. He is a strong supporter of local small businesses and loves seeing the Minnesota craft beer industry grow. @DerickHilde




Eric HagenEric Hagen, UX Visual Design, Deluxe Corp. Eric has a degree in Graphic Design and has over 15 years experience in the field supporting small and large business online strategy. He also has a decade of work in Web Design. Eric lives in Minneapolis with his wife (art teacher), son, daughter and dog. They love to go camping, canoeing, hiking and create lots of art on the kitchen table. @EricRHagen




Freddie BaytosFreddie Baytos, Marketing Research Director, Deluxe Corp.  Prior to joining Deluxe, Freddie was a Research Consultant with Oliver Wyman Management Consulting (a division of Marsh & McLennan Companies), an international corporate strategy firm serving Fortune 500 companies.  Freddie developed the firm’s qualitative research practice and was instrumental in developing the company’s Won/Lost Business Analysisä.  She has a special interest in protecting and restoring natural places — as such, she serves on the Board of Nashua River Watershed Association and volunteers time to assist various community organizations. Freddie is an avid hiker, enjoys flower gardening and loves to travel.


Heather Rist_ProfileHeather Rist, Director of Social Media and Content, Deluxe Corp. Always dreaming in 140 characters or less, Heather Rist has 10+ years of experience in the field of marketing communications. Heather attributes her knack for agile communications and gorilla marketing to her early experience marketing for non-profits. Heather recently came to Deluxe from Cambria and Sun Country Airlines where she managed the fast-paced communications team and developed their social media eco-systems.  @heatherrist



Julie_Gordon_ProfileJulie Gordon, Director of Marketing Partnerships, Deluxe Corp.  Julie’s broad marketing expertise covers a 20-year career with stints at Schwan’s, Fingerhut, Northern Tool and Equipment and most recently, Deluxe Corp. Her real passion? Connecting with local business owners and sharing their startup stories on the company blog. In her free time, Julie enjoys ‘anything outdoors’, travel and growing grapes at her small vineyard in southwest Minnesota. @stillwaterjulie



Kathy McGovern Profile PicKathy McGovern, Director of Digital Marketing, Deluxe Corp. Kathy has over 10 years’ experience in marketing online services to small businesses. She loves helping small businesses succeed, focusing primarily on websites, domains, hosting, and Facebook page creation.  Kathy is a California native and attended the University of California, Irvine and received a BA in Economics and MBA.  She currently resides in the Bay Area. @kmcgovern



Kathy-Shine-ProfileKathy Shine, Email Marketing Manager, Deluxe Corp. Kathy has 20 years of email and online marketing experience and got her first email account (on Prodigy) in 1993. She’s learned a lot about email since then and puts that knowledge to work optimizing Deluxe’s email marketing programs.



Kelli Schutrop_ProfileKelli Schutrop, Marketing Manager, Versique. She manages marketing, communications, and branding for the award winning, Minneapolis-based consulting and executive search firm. With a variety of agency and in-house marketing experiences, she has a drive for excellence and a passion for helping companies lead their industry through strategic and tactical marketing solutions. Kelli can be reached at or on Twitter at @kelli_schutrop.



Kristi Olson ProfileKristi Olson, Sr. Customer Experience Analyst, Deluxe Corp.  Kristi thrives on listening to customers and sharing their perspective within the organization to improve customer experiences. She has 15 years’ experience working on websites such as, and In her past life, she was a Spanish medical interpreter. @kolson7



Linnea Solem - Chief Privacy OfficerLinnea Solem, Chief Privacy Officer and Vice President for Risk & Compliance for Deluxe. Linnea is responsible for developing, implementing, and managing the data privacy, business risk & compliance strategy and governance framework for Deluxe Corporation.  High-energy and confident, Linnea is a frequent speaker at industry associations, including the International Association of Privacy Professionals and Shared Assessments Program events. She entertains and engages audiences with insights that stem from her more than 25+ years in regulated industries managing cross-functional areas such as privacy program management, regulatory compliance, marketing compliance, risk management, due diligence, and consumer protection compliance.  She sets vision and direction for organizational readiness for compliance, including management reporting for executives, risk committees, including board of director reporting.  Linnea represents Deluxe on the Shared Assessments Program governance serving as current Chair of its Steering Committee and coordination with its Advisory Board. She is a Certified Information Privacy Professional for the U.S. and Canada.

Mark-McCarthy_ProfileMark McCarthy, Director, Sales Competency & Training, Deluxe Corp.  A sales and training expert with 25 years experience, Mark has taught thousands of sales people and his share of small business owners on the simple yet best practices today in selling B2B and B2C. A student of psychology and the ways we can influence, Mark’s real world background in teaching sales to crazy busy professionals and entrepreneurs drives his passion for sharing quick and easily executable sales tactics that you can implement that very day to increase sales in your business. @Mark_GrowTheBiz


Nalie_Lee_Heidt_ProfileNalie Lee-Heidt, Sr. User Experience Architect, Deluxe Corp. Nalie takes point on some of Deluxe’s biggest projects, crafting wise strategy and elegant results. Since earning her BS in Computer Science from the University of Minnesota in 2003, Nalie has been embedded in software and web development. Her training as a software engineer gives her cross-functional perspective to evangelize UX theory to developers and the business alike. Nalie divides her free-time between family, travel, family, JRR Tolkien, and family. @nalie_lee


Nancy SchuetzNancy Schuetz, Founder and Managing Director, Mettacite. Nancy has helped many large financial companies create and manage strong customer relationships and sales process by using predictive analytics. She aims to make big data analytics accessible for the small and mid tier business community. Away from work, Nancy has done Improv at Second City, is an avid sailboat racer and runner who firmly believes that each one of these ” hobbies” informs and contributes greatly to her role as of an entrepreneur.


Nick_Fox_ProfileNick Fox, UX Designer, Deluxe Corp. Nick brings fresh eyes to strategy at Deluxe as a UX Designer. He formally studied ethnography and English at St. Olaf College, but often calls on his experience with special education students and his time teaching abroad to be an effective communicator online. Nick lives for family, cultural sharing, and Ultimate Frisbee. @NiceForks



Paul-Stainton_ProfilePaul Stainton, Manager of eBusiness Marketing, Deluxe Corp. Paul has over 14 years of online marketing management experience, ranging from Paid Search to Affiliate Management to eCommerce Development & online branding.  Born and raised in Toronto, Ontario, Paul has brought his digital knowledge to such online entities as,,,, and @ePaulStainton



Rachael Carlson Profile PhotoRachael Carlson, Sr. Copywriter, Principal, Deluxe Corp. With a Communications degree, Rachael has over 15 years in the marketing and advertising field, writing and developing content strategies for print, interactive and social across multiple channels. She loves words and has endless ideas. In her free time she enjoys frequent trips to Minnesota’s North Shore and Madison, WI where her son attends college. Go Badgers! @rachcmn



Samantha_Steinbring_ProfileSamantha Steinbring, SEO Specialist, Deluxe Corp. Samantha is a data-driven online marketer with a passion for SEO. She is a graduate of the University of Minnesota with a B.A. in Advertising and Spanish. When not immersed in the world of digital marketing, you can find her playing volleyball, bowling, or volunteering in industry organizations. @ssteinbring



Sue_Anderson_ProfileSue Anderson, Director of User Experience, Deluxe Corp. Sue’s mantra is: Do the right research, build visions, tell a good story, get buy-in, execute and iterate. While Sue’s primary focus is on building UX practices and evolving culture to advocate for the user, she also has a wide range of experience from enterprise software applications to eCommerce website design. In addition to spending time with her four boys, Sue loves tech, ballet, fashion, and Korean TV dramas. @sechanyanderson



Vickie Lee Her Photo_ProfileVickie Lee-Her, User Experience Architect, Deluxe Corp. Vickie’s work at Deluxe is backed up by a decade of marketing and communications experience. She has worked on diverse design projects and leverages her skills in research, design, and empathy to advocate for users. Her weekends are spent herding and grazing extended family, stepping on toy cars like a mommy Godzilla, and, when she can catch a break, whole seasons of Downton Abbey in a single sitting. @vickieleeher