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Build Your Brand

To many people, a brand is simply a name and logo. In part that’s true, but really, it’s so much more. Your brand is your company’s face to the world. It’s your reputation, your personality, your promise. It’s communication of the characteristics, values and attributes that define what your business is and is not. That’s your brand identity, and it plays a huge part in why a customer chooses you over the competition.

But branding isn’t just for the big guys anymore. Small businesses can benefit, too — maybe even more so than bigger businesses. The fact is, when people are looking for a small business, whether it’s an auto body shop or a new restaurant, they want to be able to find your website and see a professional-looking brand before they give you their business.

See how the Deluxe team helped small businesses establish a consistent brand identity and voice to capitalize on new marketing opportunities.

Case Studies

EllensBridal-Case-Study-Deluxe-CorporationDeluxe helps Midwest bridal boutique lift brand to match a ‘big city’ experience
Learn how Deluxe helped Ellen’s Bridal & Dress Boutique elevate their brand to match the ‘big city’ experience this small town shop provides.
Gold-Rush-Nugget-Bucket-Case-Study-Deluxe-CorporationDeluxe helps Gold Rush Nugget Bucket prepare for retail market strategy
Learn how Deluxe helped Gold Rush Nugget Bucket refresh its brand, starting with a new logo design and promotional retail tag.
Akron-Honey-Company-Case-Study-Deluxe-CorporationDeluxe helps Akron Honey’s brand evolve for growth
Learn how Deluxe helped Akron Honey Company evolve its brand to accommodate a diversifying product offering and expanded geographic appeal, starting with a refreshed logo, tagline re-positioning and new product packaging design.
Drain-Strain-Case-Study-Deluxe-CorporationDeluxe prepares Drain Strain brand for big box debut
Learn how Deluxe launched a brand refresh for startup business Drain Strain, helping to support their merchandising strategy at Home Depot, Amazon and QVC.


Explore Deluxe Small Business Solutions

From online marketing to promotional products, to business checks we built our reputation on, our full suite of products and services are time-tested by businesses like your.  See all small business solutions from  Deluxe»