Small Business Resource Center

/ Identify Your Target

Identify Your Target

Knowing what matters to your audience is crucial to a successful business. Your website, social media messages, search engine strategy and more must convey the right idea to the right target at the right time.

Thankfully, today’s technology provides small business owners a better way to understand and reach their ideal customers with precision. Tools embedded within Facebook Ads and Google Adwords are great examples of platforms designed to help target your audience more accurately, and spend your marketing dollars more wisely.

See how Deluxe used audience insights to help small businesses identify and reach their target audiences.

Case Study

Deluxe helps The Natural Grip connect with thousands of new Facebook fans

Learn how Deluxe collaborated with The Natural Grip to strategize and deploy a successful social media marketing campaign, which found new fans and increased website traffic using video ads.


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