Small Business Resource Center

/ Meet Main Street Businesses

Meet Main Street Businesses

Small businesses are saving our main streets. This is their story.
The Small Business Revolution – Main Street is seeking out America’s most inspiring small towns, and each season, we’re awarding a winner with a $500,000 revitalization and featuring the transformation in an eight-episode series.

In season one, Deluxe helped six small business owners in Wabash, Indiana, tackle their biggest marketing problems. Learn how each of these owners overcame challenges thanks to better branding and online strategies.

Harry’s Old Kettle Pub & Grill

Meet Harry and Judy Kilmer, owners of Harry’s Old Kettle Pub & Grill, a long-standing Wabash institution. Learn about the challenges the Kilmer’s faced turning this bar into the restaurant of their dreams, and how Deluxe helped bring in new customers with a new website and online listings.

› SEE THE CASE STUDY: Learn how Deluxe helped Harry’s Old Kettle Pub & Grill transform from a bar to a full restaurant, and lure in new customers.

Filament Tattoo

Meet Matt Haynes, a former pastor who opened, Filament Tattoo Co., a clean and reputable tattoo shop. Learn how Deluxe helped Filament better market their story online to a broader audience outside of Wabash.

› SEE THE CASE STUDIES: Learn how Deluxe helped Filament Tattoo broaden its audience through a top-notch new website through a unique social marketing.

Ellen’s Bridal & Dress Boutique

Meet Lisa Ellen Downs, owner of Ellen’s Bridal & Dress Boutique, a small-town shop with a big-city experience. Learn how the Deluxe team shows Lisa how the right branding and a little community collaboration make a big difference.

› SEE THE CASE STUDY: Learn how Deluxe helped Ellen’s Bridal lift their brand to match a ‘big city’ experience.


Meet Tracy and Aaron Griffith, grade school sweethearts and co-owners of Thriftalicious, a vintage resale shop in Wabash. Hear how Deluxe team helped the Griffiths’ refresh their website to increase foot traffic to their store.

› SEE THE CASE STUDY: Learn how Deluxe helped Thriftalicious become THE vintage resale shop.

Schlemmer Brothers

Meet Kent Henderson, owner of Schlemmer Brothers, a 113 year-old metalworks and retail hearth business. Find out how the Deluxe team improved their website and helped them attract more customers through an online paid search strategy.

› SEE THE CASE STUDY: Learn how Deluxe helped Schlemmer Brothers grow their customer base to sustain the business year-round.

Eclectic Shoppe

Meet Maria and Mike Smyth, co-owners of Eclectic Shoppe, a décor, art and gift store in Wabash that features distinct art by local artisans. Learn how the Deluxe team helped them create a branding strategy that can support healthier pricing, allowing them to carry out their passion and keep their doors open for years to come.

› SEE THE CASE STUDY: Learn how Deluxe helped Eclectic Shoppe use a unified brand to better engage customers.

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