Small Business Resource Center

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12 steps to get a logo you love [INFOGRAPHIC]

Creating a logo you love takes time, a solid process and a few revisions. Because your logo is often the most visible way your customers connect to your brand, however, it’s well worth the effort.

Not sure where to start with your logo design? Breaking down the design process into smaller steps helps make it more manageable. 

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The do’s and don’ts of choosing a name for your small business

by Deborah Sweeney
Deborah Sweeney

What’s in a name? For a startup, nearly everything! When your small business first introduces itself, its name is one of its biggest identifiers to the world about what your business is and what it offers. So the pressure is on for entrepreneurs to give their businesses the “perfect” names, often to the point where the rules of the road have become muddled. Is it still okay to have a short name? Can you have a misspelling in a name to make it even more unique? And perhaps the most important question of all that often gets forgotten in the process: Does my name reflect my brand?

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Deluxe’s guide to online marketing and promotion for the restaurant industry [PLAYBOOK]

by Amber Humphrey
Amber Humphrey

Around 60 percent of restaurants fail in the first year. It’s a rough statistic but one all restaurant owners have to contend with. And while there are clearly cases where that failure is the result of poor service and food, top-notch eateries often flounder because they don’t stand out in the eyes or minds of potential diners.

To attract customers, you have to distinguish yourself from the crowd. In today’s digital culture, that means marketing your business online. If your restaurant isn’t generating the results you’d like to see, or if you simply want to give your business a boost (and who doesn’t?), you need to ask yourself one important question: Am I doing enough to promote my restaurant on the web?

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Company rebrand 101

A good brand has power. It transcends its product or service. It symbolizes something greater to people. But what happens if a brand isn’t achieving your company’s vision? What if things change so much that your existing brand doesn’t make sense anymore? Rebranding is common – healthy, in fact. Managing a company rebrand, however, comes with its own set of challenges. To help navigate this exciting and sometimes tricky process, see below for our step-by-step guide.

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A sweet new logo: How one small business owner rebranded with yellow and brown

by John Habib
John Habib

In our recent series about color pairings in logos, we highlighted the surprising effectiveness of yellow and brown combinations. Colors evoke certain feelings and associations, and yellow and brown are no different. And as it turned out, yellow and brown were the perfect combination for a small business looking to expand its growth potential.

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Small Business Stories: Park Avenue Salon and Day Spa

Rebranding — it’s a term ingrained in today’s business climate. As companies look for new ways to stay ahead of their competition and in front of their customers, rebranding is often part of the discussion. This is especially true for companies under new ownership and established businesses that are refocusing their goals. Rebranding an existing business as a new owner has unique challenges — challenges that Stacey Cudzilo, owner of Park Avenue Salon and Day Spa in Rochester, New York, can attest to.

Cudzilo knows rebranding intimately because before she could rebrand her new business, she first had to rebrand herself.

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How Much Should a Professional Logo Design Cost?


Whether you own a startup or established business, having a professional logo is beneficial on many levels. It builds trust, increases awareness, creates an emotional attachment – and ultimately, can deliver new customers. But how much should it cost?

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You can never be too ‘small’ for good, consistent branding


Starting a new business is a big feat. There is so much to think of and often, a lot of expenses to get started. One thing small business owners might choose to neglect is their logo. Some may think they’re too ‘small’ to warrant a professional logo. Others may think it’s an expense they can spare – that it isn’t important.

But in thinking this way, you are doing your business a disservice from the outset. A logo is one of the most important elements you can have in marketing your business.

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Retail packaging is a walking billboard

by Carrie Kwapick-Nasvick
Carrie Kwapick-Nasvick
October 17, 2016

Opening a new retail shop can be both exciting and overwhelming, especially when it’s your first venture. Just ask Maria Smyth, owner of Eclectic Shoppe in downtown Wabash, Indiana. “We didn’t know what we didn’t know,” said Smyth during a recent interview. But in just 12 months since opening her store, Smyth has managed to build a loyal following for the unique shop, which specializes in showcasing local artists work.

Maria had big dreams and great ideas for her store, but needed to drive awareness and sales to turn those dreams into a reality. Fortunately, Eclectic Shoppe was one of the six lucky businesses from Wabash to benefit from a Small Business Revolution makeover from our team at Deluxe, and will now get the help she needs to take her business to the next level.

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