Around 60 percent of restaurants fail in the first year. It’s a rough statistic but one all restaurant owners have to contend with. And while there are clearly cases where that failure is the result of poor service and food, top-notch eateries often flounder because they don’t stand out in the eyes or minds of potential diners.
To attract customers, you have to distinguish yourself from the crowd. In today’s digital culture, that means marketing your business online. If your restaurant isn’t generating the results you’d like to see, or if you simply want to give your business a boost (and who doesn’t?), you need to ask yourself one important question: Am I doing enough to promote my restaurant on the web?