Brian Hoffman owns a local landscape business, Hoffman’s Nursery, in Wabash, Indiana, the town featured in Deluxe’s Small Business Revolution – Main Street project. Located outside of the downtown area, his business wasn’t one of the six featured in the documentary series, but the impact on his employees was felt when he was tapped to finish a major landscape project in downtown.
Part of Deluxe’s $500,000 makeover of Wabash included aesthetic changes to the businesses and some areas of the downtown community. One of the projects on the town’s wish list was the clean-up of an empty lot in the downtown core. Christine Flohr, executive director of tourism for Visit Wabash County, floated the idea of funding the renovation early on with Deluxe.
What had been an eyesore for quite some time was transformed into a beautiful addition to the common area, providing seating outside of local restaurants and giving locals another place to congregate in Wabash. For Hoffman, being tasked with the project not only provided work for members of his crew, it helped him gain an understanding for why Deluxe has always called the Small Business Revolution a “movement.”