Small Business Resource Center

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July 1, 2017: Are you ready for the CASL compliance deadline?

On July 1, 2014, Canada’s anti-spam legislation (CASL) went into effect. At that time, companies were given three years to meet compliance standards. With the July 1, 2017, deadline fast-approaching, we sat down with Jennifer Noyes, Lead Delivery Specialist at VerticalResponse, a Deluxe Company, to get the facts on how this legislation affects businesses that send emails. Here’s what you need to know:

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Introducing Spanish-language email marketing

by Linzi Breckenridge
Linzi Breckenridge

Read in English | Leer en español

Looking for new opportunities is a must for any small business owner. Sometimes, handling your marketing efforts in your native language is one of the best ways to pursue those opportunities. Today, we’re excited to announce that our email marketing partner, VerticalResponse, has introduced a Spanish-language version of its industry-leading platform. Now, it’s easier than ever before for Spanish speakers to power their business’s email marketing programs.

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Presentación de la nueva modalidad de mercadeo por correo electrónico en español

by Linzi Breckenridge
Linzi Breckenridge

Read in English | Leer en español

Es indispensable para cualquier dueño de una pequeña empresa buscar continuamente nuevas oportunidades. Y a veces, realizar las actividades de mercadeo en nuestro idioma natal es una de las mejores formas de alcanzar esas oportunidades. El día de hoy, nos complace anunciar que nuestro socio de mercadeo por correo electrónico, VerticalResponse, ha presentado una versión en español de su plataforma líder del sector. Ahora, es más fácil que nunca para los hispanohablantes potenciar las campañas de mercadeo por correo electrónico de sus empresas.

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Fresh start for 2017: 8 steps to spiffing up your email campaign

Are your email marketing campaigns hitting a stalemate? Maybe your open or click-through rates are dropping off, your content is lacking pizzazz or your subject lines are sounding more clichéd than clever.

You’re far from alone if your campaign needs a refresh from time to time. Not only are your marketing themes and techniques bound to evolve along with shifts within your business and industry, but continually doing things the same way lulls readers into complacency.

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From zero to success: Building an email list from scratch

by Tori Tsu
Tori Tsu

Email is a critical piece of any small business’s marketing strategy, but building an effective email list can be daunting. Whether you’re just starting out in business, have been operating for a while but have not yet ventured into email marketing, or are just unhappy with the results your current email list is getting, take heart! It is possible to go from zero to success in the world of email marketing, and create a list that will help you market your products and services to exactly the people who want to buy them.

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Over the Irish Moon: Meet the Winner of the Everything Holiday Sweepstakes

by John Habib
John Habib

Congratulations to the winner of the 2016 Everything Holiday Sweepstakes! Marie Rochele Devenny, the owner of Irish Moon, LLC, in West Chester, Pennsylvania, was randomly selected from nearly 300 entries. Marie will receive a free year of Pro email marketing. 

Irish Moon is an online shop specializing in gifts, apparel, and other specialties imported from Ireland and Scotland, or created by artisans of Irish or Scottish descent. Marie had discovered how fulfilling it was to spend her weekends working at a local Irish import store, in contrast to her banking career. “People would leave with such a smile on their faces. I loved working there,” Marie said.

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Deep Insights: 5 reasons your email campaigns need Advanced Reporting

Does your email marketing campaign feel a little like deep-sea fishing? At first thought, you may say, ‘No, what are you talking about?’

Hear us out.

To be successful in deep-sea fishing, you must cast a wide net down into the depths beyond your vision. Then, if you’re lucky — really, really lucky — you may just get a bite or two.

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Small Business Stories: Eclectic Shoppe

For small independent retailers, store traffic can be everything. That’s why the traditionally slow months following the holiday season can be such a challenge each year.

Of course, Mike and Maria Smyth knew about such challenges in 2015 when they opened their fun and charming store in historic downtown Wabash, Indiana. The Eclectic Shoppe showcases the work of local artists ranging from pottery and paintings to hand-painted tees and jewelry, in keeping with the Smyths’ passion for local goods. “We are giving artisans a place where they can survive,” notes Maria.

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Looking Ahead: 2017 Email Trend Report

It may be surprising to some, but the recent explosion of businesses using social media has done little to eclipse the power of email marketing. As an easy-to-implement, low-cost and highly effective form of marketing, email continues to thrive. In fact, McKinsey recently found email is 40 times more effective at attracting new customers than Facebook or Twitter.

While email may be the old industry stalwart, it is constantly evolving — every year marketers must adapt this tried-and-true tool to meet the changing needs and habits of consumers. Inevitably, new trends emerge as these strategies begin to produce exciting results.

Here are a few of the email marketing trends predicted to take off in 2017:

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