Small Business Resource Center

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What makes a great wedding logo?

by Tori Tsu
Tori Tsu
April 26, 2017

‘Tis the season! Season for flora to bloom, fauna to twitterpate and, of course, brides and grooms to say “I do.” To celebrate spring wedding season, we took a look at some of the logos our team of designers has created over the years for small businesses in the wedding and events industry.

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Make your mark | Create your own logo in minutes

by John Habib
John Habib
March 17, 2017

Great news for anyone who has dreamed of designing their own logo for their business! Deluxe’s online Logo Maker allows you to create a stunning logo in mere minutes. 

Nothing is more important to your company’s brand than its logo. A professional emblem tells current and prospective customers that you stand ready to serve them in a reliable, reputable manner.

Now, creating your own professional-looking logo is easier than ever. With thousands of free templates to start from, the Logo Maker lets you customize your choice until it looks exactly the way you want. Design, and redesign, as many logos as you want without paying until you’re ready to download.

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Is a hand-drawn illustration right for your logo?

by John Habib
John Habib
February 22, 2017

Clean lines, modern typography and a sleek style often work wonders in a well-designed logo. For certain businesses, however, a strong custom illustration makes a logo truly embed itself in customers’ consciousnesses. 

A custom illustration logo is a brand symbol featuring a detailed, hand-drawn image. Famous examples abound, from the NFL shield to the LG emblem to Disney’s palace and signature combo. With their handcrafted origins, custom illustration logos can take a bit longer to develop than other logos. But because of their potential to be exceptionally vibrant and memorable, they are often worth the time and effort.

Custom illustrations have never gone out of style and are one of our 20 logo trends to watch in 2017. How do you know if a custom illustration logo is right for your business? We spoke with Deluxe logo designer Daniel Liete to learn more about how these unique designs work. 

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A sweet new logo: How one small business owner rebranded with yellow and brown

by John Habib
John Habib

In our recent series about color pairings in logos, we highlighted the surprising effectiveness of yellow and brown combinations. Colors evoke certain feelings and associations, and yellow and brown are no different. And as it turned out, yellow and brown were the perfect combination for a small business looking to expand its growth potential.

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The 2017 food and beverage trade show roundup

by Tori Tsu
Tori Tsu

If you’re a food or beverage vendor strategizing for the coming year of commerce, now is a good time to think about which trade shows to attend.

In these days of rapid-fire technology growth and the spiraling of e-commerce, it’s more important than ever to stay on top of your industry developments. Missed trade shows mean missed opportunities to network with vendors, weigh your competition, expand your inventory, learn about new trends and innovations, and/or gain a fresh perspective on best practices.

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New skills and thrills for retailers: The 2017 trade show roundup

by Tori Tsu
Tori Tsu

Biting the bullet and registering for a trade show is something many retailers put off because of the expense, the necessity of travel planning and the inconvenience of having to set aside regular work responsibilities.

If you’re one of the procrastinators, however, you may want to reconsider your priorities. Skipping your industry’s most prominent trade shows may mean you’re missing golden opportunities to network with vendors, weigh your competition, expand your inventory, learn about new trends and innovations, and gain a fresh perspective on best practices.

Such events can give you an up-close-and-personal qualitative view of what’s going on in the real world — a view that often transcends quantitative number crunching and market research. In fact, surveys show 66 percent of all trade show attendees are motivated by the chance to increase their personal knowledge.

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