Small Business Resource Center

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A sweet new logo: How one small business owner rebranded with yellow and brown

by John Habib
John Habib

In our recent series about color pairings in logos, we highlighted the surprising effectiveness of yellow and brown combinations. Colors evoke certain feelings and associations, and yellow and brown are no different. And as it turned out, yellow and brown were the perfect combination for a small business looking to expand its growth potential.

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The 2017 food and beverage trade show roundup

by Tori Tsu
Tori Tsu

If you’re a food or beverage vendor strategizing for the coming year of commerce, now is a good time to think about which trade shows to attend.

In these days of rapid-fire technology growth and the spiraling of e-commerce, it’s more important than ever to stay on top of your industry developments. Missed trade shows mean missed opportunities to network with vendors, weigh your competition, expand your inventory, learn about new trends and innovations, and/or gain a fresh perspective on best practices.

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New skills and thrills for retailers: The 2017 trade show roundup

by Tori Tsu
Tori Tsu

Biting the bullet and registering for a trade show is something many retailers put off because of the expense, the necessity of travel planning and the inconvenience of having to set aside regular work responsibilities.

If you’re one of the procrastinators, however, you may want to reconsider your priorities. Skipping your industry’s most prominent trade shows may mean you’re missing golden opportunities to network with vendors, weigh your competition, expand your inventory, learn about new trends and innovations, and gain a fresh perspective on best practices.

Such events can give you an up-close-and-personal qualitative view of what’s going on in the real world — a view that often transcends quantitative number crunching and market research. In fact, surveys show 66 percent of all trade show attendees are motivated by the chance to increase their personal knowledge.

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Will Crowdsourcing Solve Your Logo Design Needs?

October 28, 2016

Two’s company, three’s a crowd.

You’ve heard that saying before but these days it seems a little dated. Why? Because we as a society are very pro-crowd these days. Flash mobs were big for a while, reality shows love the popular vote, and crowdfunding websites like Kickstarter and GoFundMe routinely launch million-dollar projects. You can even get $50,000 just for trying to make potato salad if your timing is right.

And then, of course, we have crowdsourcing as a bidding process that allows a customer to see work from numerous applicants before deciding which one will ultimately receive the contract and the job everyone is vying for.

If you’re a small business looking to design or redesign your logo, you may be considering crowdsourcing as an avenue to an affordable design. And you may think there are no negatives involved with this pursuit. But before you start the big race, take a step back. Three or more are still a crowd, and when it comes to redesigning your logo, crowds can be a bad thing.

Here’s why.

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