Small Business Resource Center

/ Category / Search Marketing

Deluxe’s guide to online marketing for the real estate industry [PLAYBOOK]

by Amber Humphrey
Amber Humphrey

Traditional forms of real estate marketing don’t have the same impact they once did. With a staggering 92 percent of home buyers searching online before they buy, it’s clear the future of the industry is digital.

But reaching those prospects online isn’t as simple as promoting your business on real estate listing sites like Zillow and Trulia. To attract new clients and gain an edge in the digital landscape, you have to develop a strategy that encompasses multiple online marketing channels and techniques.

Leverage today’s digital marketing tools to reach people in the market looking to buy, sell or lease. This succinct Real Estate Industry Playbook provides a three-step approach to building your real estate business online, focusing on your online identity, your online presence and your online personality.

Establish an online identity

Did you know 70 percent of buyers and 75 percent of sellers found their real estate agent on the internet?

Now that most buyers and sellers begin their home or property searches on the web, it’s more important than ever to grow your online presence. When they search, prospects want to know about your company’s specialties, certifications, personality and what they can expect if they decide to work with you. As the foundation of your online identity, your logo and website can help answer these questions and provide your business with the kind of digital curb appeal that will entice new clients.

The guide explains:

  • How to build brand equity with a professionally designed logo
  • The five requirements for a powerful real estate logo
  • How to maximize your online identity with a professional website

Attract clients through search engines and online listings

Did you know nearly 65 percent of internet users click on the first three results in a search engine listing?

With so many other realtors, property managers, appraisers and brokers all vying for the same clients, it’s crucial your company doesn’t get lost in the shuffle. Search engine optimization (SEO), pay-per-click (PPC) advertising and online directory listings make it possible for people to find you on the web. SEO and PPC help you stay competitive by improving your search rankings while directories like Yelp, Foursquare and Yahoo Local further increase your online presence, maximizing your business’s visibility.

Our real estate guide explains:

  • How to improve your SEO rankings
  • The benefits of PPC advertising
  • How to increase your online visibility with directory listings

Leverage your client base to win referrals using social media and email marketing

Did you know 74 percent of home sellers use social media to find a real estate agent?

As you know, in the real estate industry, your work with a client doesn’t end when the sale has been made. Because nearly half of all sellers choose their representative agent based on a referral from a friend or relative, it’s critical that you’re remembered months or even years in the future. Social media and email marketing are both great ways to stay engaged with past clients and build top-of-mind awareness. If your messages are consistent and relevant, and provide readers with valuable content, you can use those channels to turn your client base into ambassadors who spread the word about your services.

Our guide explains:

  • How to develop a robust social media strategy
  • The basics of Facebook advertising 
  • Email marketing best practices

If you haven’t employed these tactics or if previous efforts have failed to deliver an adequate return on investment, download the Deluxe Guide to Online Marketing and Promotion for the Real Estate Industry, and get your marketing efforts on track.

Ready to renovate your digital presence? Get started with our online marketing and promotion guide.

Download the eBook

(It’s free!)

 

Deluxe’s guide to online marketing and promotion for the restaurant industry [PLAYBOOK]

by Amber Humphrey
Amber Humphrey

Around 60 percent of restaurants fail in the first year. It’s a rough statistic but one all restaurant owners have to contend with. And while there are clearly cases where that failure is the result of poor service and food, top-notch eateries often flounder because they don’t stand out in the eyes or minds of potential diners.

To attract customers, you have to distinguish yourself from the crowd. In today’s digital culture, that means marketing your business online. If your restaurant isn’t generating the results you’d like to see, or if you simply want to give your business a boost (and who doesn’t?), you need to ask yourself one important question: Am I doing enough to promote my restaurant on the web?

Read More

Top 20 online places to list your local retail business

Gone are the days when a business laid down an annual sum to have its information listed in the Yellow Pages. These days it’s crucial for small businesses to instead prominently list themselves in multiple online directories.

Read More

How important is page speed for SEO

Page speed can easily be overlooked by web developers and website owners, but it’s the first thing your visitors notice. Not only are fast page speeds crucial to keeping customers and visitors happy, but they also help you rank better in search results too. 

Read More

Deluxe Corporation recognized with Select Status in Bing Partner Program

by Tori Tsu
Tori Tsu

Today, as part of the Bing Partner Program, Microsoft named Deluxe Corporation as one of a group of key partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.

Read More

Get Found on Small Business Saturday and Beyond

by John Habib
John Habib

American Express launched Small Business Saturday (SBS) in 2010 to recognize the positive impact that small businesses have on their communities. What better way to call attention to them than by reminding customers to “shop small” and “dine small” the Saturday after Thanksgiving? Black Friday and Cyber Monday already have people in a money-spending mood that weekend. SBS simply shifts the attention from the big box retailers and online giants to the local businesses that are integral to every community.

Read More

Ready, Set, Google! (How to Start an Adwords Campaign)

ready-set-google

In the dog-eat-dog world of search engine optimization, getting into the top 10 list on any given Google search can be a challenge.

Fortunately, the free and user-friendly structure of Google Adwords can help even those new to the methodology compete with experienced SEO experts. Setting up a viable Adwords account and understanding some strategy behind it can help you reach important customers with the information, products, services, deals and/or location likely to meet their needs at the right time.

Read More

When Traffic Is a Good Thing

Who needs a scholarly study to tell them sitting in traffic stinks? High traffic volume on the road is frustrating, stressful and anger-inducing — everyone knows that. Plus, a recent study indicates sitting in traffic is even bad for your health because it increases your exposure to toxic fumes.

As much as you want to avoid traffic on the nation’s roads and highways, there is one place where you actually want more traffic — your website!

The reasoning is simple to understand: the more people who visit your website, the more likely your sales and brand awareness will also increase. Of course, it’s important that the traffic is high in quality, too. High numbers of visitors aren’t worth much if they don’t convert to sales or subscriptions.

It’s important to start your traffic-boosting efforts with a vision for why you want to increase web traffic and what kind of traffic is important to you. Put in place tools to measure your success, and then try working your way through this list of 16 ways to increase website traffic:

Read More

Hungry for Results? Restaurant Serves Up Better Visibility

Minnesota restaurant owner Shawn Smith serves up scrumptious handmade baked goods, salads, sandwiches and soups from scratch. Keywords, SEO and domain authority? Not so much.

That’s why he’s so pleased with the new search-optimized website Deluxe created for his four-year-old downtown White Bear Lake eatery “Eat @ Banning & Fifth.” Since the launch of Deluxe’s mobile-friendly web design, benefits have included what Smith calls an “exponential” increase in organic searches — a crucial element in the ultra-competitive restaurant industry.

Read More

[Infographic] 6 SEO Tips to Build a Better Website

6 SEO Tips to Build a Better Website
You’ve probably heard rumblings over the years about the importance of a solid search engine optimization (SEO) strategy. Recent statistics certainly support this notion: 80% of shoppers go online before making a purchase; 50% of consumers visit a store within a day of a local search on a smartphone; and my favorite – your website has less than 5 seconds to grab a visitor’s attention.

Read More