Small Business Resource Center

/ Category / Small Business

Top 10 reasons to outsource your payroll

by Linzi Breckenridge
Linzi Breckenridge

If you’re managing your payroll in-house, you’re missing out on some significant benefits — and it might be costing you more than you realize. Fortunately, there is a simple solution that can give you back precious time and restore some peace of mind: outsourcing. Here are ten of the most critical reasons to outsource your payroll now.

Read More

Looking Ahead: 2017 Video Marketing Trend Report

December 12, 2016

Just how important will the proper use of video will be for your company in 2017? Text and images still have their place, of course, but video increases email click-through rates by up to 300 percent and consumers’ purchase intent by 97 percent — numbers no business can afford to ignore. Want even more proof? Here it is.

If you’ve never used video before, wading in may seem a daunting task. And perhaps you lack the resources to create an entire video marketing division overnight. But don’t worry: you’ll just want to be smart about how you apply your limited video appearances going forward. Start by focusing on the strategies below and making sure any video you use embodies these concepts. 

Read More

Your Website, Written Perfectly

The first rule of writing for your website is easy: Think of your audience.

Who are they? Why did they come to your site? What should they do once they’re on it? 

Read More

Over the Irish Moon: Meet the Winner of the Everything Holiday Sweepstakes

by John Habib
John Habib

Congratulations to the winner of the 2016 Everything Holiday Sweepstakes! Marie Rochele Devenny, the owner of Irish Moon, LLC, in West Chester, Pennsylvania, was randomly selected from nearly 300 entries. Marie will receive a free year of Pro email marketing. 

Irish Moon is an online shop specializing in gifts, apparel, and other specialties imported from Ireland and Scotland, or created by artisans of Irish or Scottish descent. Marie had discovered how fulfilling it was to spend her weekends working at a local Irish import store, in contrast to her banking career. “People would leave with such a smile on their faces. I loved working there,” Marie said.

Read More

The Perils of Free Shipping

by John Habib
John Habib

E-commerce is an ever more integral part of consumers’ lives. This year alone, e-commerce sales are expected to surpass $1.9 trillion, with an estimated $4 trillion spent on e-commerce by the year 2020.

As the number of online deal hunters grows, many e-commerce companies are offering shipping discounts to capture all of those sales. With its Prime program and enormous scale and reach, Amazon has probably done more than any other retailer to cement the concept of free shipping in customers’ minds. In fact, 88 percent of customers say that free shipping is what prompts them to make purchases online more frequently. Other large retailers like Target, Best Buy and Kohl’s have followed suit, using free shipping to tempt their customers during the holiday season, and sometimes all year long.

Read More

Small Business Stories: Eclectic Shoppe

For small independent retailers, store traffic can be everything. That’s why the traditionally slow months following the holiday season can be such a challenge each year.

Of course, Mike and Maria Smyth knew about such challenges in 2015 when they opened their fun and charming store in historic downtown Wabash, Indiana. The Eclectic Shoppe showcases the work of local artists ranging from pottery and paintings to hand-painted tees and jewelry, in keeping with the Smyths’ passion for local goods. “We are giving artisans a place where they can survive,” notes Maria.

Read More

Get Found on Small Business Saturday and Beyond

by John Habib
John Habib

American Express launched Small Business Saturday (SBS) in 2010 to recognize the positive impact that small businesses have on their communities. What better way to call attention to them than by reminding customers to “shop small” and “dine small” the Saturday after Thanksgiving? Black Friday and Cyber Monday already have people in a money-spending mood that weekend. SBS simply shifts the attention from the big box retailers and online giants to the local businesses that are integral to every community.

Read More