Small Business Resource Center

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Beat the odds by budgeting. Ensure success by planning. [WEBINAR]

A  whopping 80 percent of small businesses fail within the first five years, according to a recent Bloomberg study. The No. 1 reason why they couldn’t make it past that five-year mark? They ran out of capital, meaning they failed to budget properly.

A budget is more than just a list of costs and expenses — it’s a plan for your future. Sure, setting a budget helps you manage expenses, but it’ll also help you clearly identify areas where you want to see your business grow, while ultimately increasing profitability by optimizing cash flow. Profitability plus optimized cash flow equals sustainability.

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The do’s and don’ts of choosing a name for your small business

by Deborah Sweeney
Deborah Sweeney

What’s in a name? For a startup, nearly everything! When your small business first introduces itself, its name is one of its biggest identifiers to the world about what your business is and what it offers. So the pressure is on for entrepreneurs to give their businesses the “perfect” names, often to the point where the rules of the road have become muddled. Is it still okay to have a short name? Can you have a misspelling in a name to make it even more unique? And perhaps the most important question of all that often gets forgotten in the process: Does my name reflect my brand?

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Should you do payroll in-house, or outsource it?

by Amber Humphrey
Amber Humphrey

If managing your company payroll is a complicated or stressful process, you’re not alone. According to a survey by the National Small Business Association, payroll taxes are small businesses’ most burdensome tax both financially and administratively. Although outsourcing payroll offers considerable relief, many small business owners continue to process their payroll in-house with accounting software like QuickBooks. It is possible to handle payroll on your own, but doing so often isn’t the best solution. As you weigh your options, consider the benefits of using a payroll service:

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3 things every startup business plan must include

Gene Marks is a CPA, columnist, author and small business owner. Gene is partnering with Deluxe in celebration of National Small Business Week.

To learn more, visit the Deluxe Marketing Outpost.

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3 low cost technologies for growing your small business

Carol Roth is a business advisor, entrepreneur and best-selling author of The Entrepreneur Equation. Carol is partnering with Deluxe in celebration of National Small Business Week.

To learn more, visit the Deluxe Marketing Outpost.

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4 important steps to build your personal brand

Ramon Ray is the editor of Smart Hustle Magazine, accomplished author and four-time entrepreneur. Ramon is partnering with Deluxe in celebration of National Small Business Week.

To learn more, visit the Deluxe Marketing Outpost.

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Top 10 reasons to outsource your payroll

by Linzi Breckenridge
Linzi Breckenridge

If you’re managing your payroll in-house, you’re missing out on some significant benefits — and it might be costing you more than you realize. Fortunately, there is a simple solution that can give you back precious time and restore some peace of mind: outsourcing. Here are ten of the most critical reasons to outsource your payroll now.

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Looking Ahead: 2017 Video Marketing Trend Report

Just how important will the proper use of video will be for your company in 2017? Text and images still have their place, of course, but video increases email click-through rates by up to 300 percent and consumers’ purchase intent by 97 percent — numbers no business can afford to ignore. Want even more proof? Here it is.

If you’ve never used video before, wading in may seem a daunting task. And perhaps you lack the resources to create an entire video marketing division overnight. But don’t worry: you’ll just want to be smart about how you apply your limited video appearances going forward. Start by focusing on the strategies below and making sure any video you use embodies these concepts. 

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Your Website, Written Perfectly

The first rule of writing for your website is easy: Think of your audience.

Who are they? Why did they come to your site? What should they do once they’re on it? 

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