Don’t panic! We have a social media sanity check to help take the stress out of social.
We’re now a month into 2017, and like many small business owners and entrepreneurs, you’ve used January to recover from the holidays, refresh your New Year’s marketing and solidify business plans and goals for the remainder of the year. As you continue to build and develop your marketing strategy, we wanted to highlight a few marketing trends we expect to advance in 2017.
You have a company Facebook page. You regularly post content. You’ve built an audience, but your fan count and engagement has plateaued. If this sounds like you, you might be ready to take the next step in social media marketing by experimenting with a Facebook Ad campaign. Facebook Ads are a cost-effective way to reach highly targeted audiences likely to benefit from your products and services. Let’s begin with step-by-step instructions on how to get started.
Small businesses aren’t just the backbone of the U.S. economy. Many times they’re the face of American business, too. When people deal with a large corporation, they may get good customer service, but they rarely see the person who’s providing it. Walking through the door of a small business, customers have a good chance of being served by the owner. If they have a problem, the person who addresses it will be toward the top of the food chain.
Social media can be what truly sets small businesses apart from the stereotype of the large, faceless corporation. It’s also why social media marketing can be such a powerful tool for small businesses — they’re already more in touch with their customers than a big corporation ever could be. To successfully market through social media, a small business doesn’t need a huge, dedicated staff or representation by an agency. They only need to understand their customers and the basics of how good social media marketing works.
You’re not alone if your business hasn’t climbed aboard the Facebook, Twitter, Pinterest or LinkedIn bandwagons. In fact, as of 2016, an estimated 10 percent of companies with more than 100 employees still had no social media presence, while others maintain one or more sites but still have no clear idea how to maximize them.
Some seem daunted that social media sites require strategy, while others are reluctant to add another regular task to their to-do list.
How to reach more customers — a common challenge among business owners. Even if you’ve had success in one area, knowing where to focus next when expanding your marketing efforts is another obstacle. Marketers employ any number of strategies to reach more customers, and leveraging Facebook is one.
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When it comes to social media, small businesses lean heavily on Facebook. And with good reason: That’s where their customers are. The numbers are staggering. More than a billion people worldwide log into Facebook every day; 20 percent of all U.S. internet page views happen on Facebook; and more than 40 million small businesses maintain active Facebook business pages to share photos, videos and news about their products and services.
Facebook doesn’t charge businesses to set up pages or post content, but because users see so many posts from friends and family, posts from businesses often get lost in the shuffle. One way companies can break through that noise and reach more customers is to invest in Facebook Ads. With its huge audience and targeting capabilities, Facebook advertising offers small businesses a powerful way to build strong relationships with both existing and new customers. Here’s how:
American Express launched Small Business Saturday (SBS) in 2010 to recognize the positive impact that small businesses have on their communities. What better way to call attention to them than by reminding customers to “shop small” and “dine small” the Saturday after Thanksgiving? Black Friday and Cyber Monday already have people in a money-spending mood that weekend. SBS simply shifts the attention from the big box retailers and online giants to the local businesses that are integral to every community.
Coca-Cola invented the first coupon in 1887, and cereal coupons debuted in 1909 when Post printed them on boxes of Grape Nuts. In 2010, Target was the first national retailer to offer coupons that were scannable right from customers’ smartphones. That’s more than 125 years of businesses training consumers to expect coupons as part of the shopping experience.
So it’s no surprise that today, nearly all consumers (96 percent, to be exact) use coupons, regardless of age, gender, geography or other demographics. It’s also no surprise that there are more ways than ever before to get coupons into the hands of consumers, including email, social media, text message, website, online ad, direct mail, and newspaper and magazine inserts.