Is your business regularly posting to Facebook with no clear idea of whether doing so is worth the time and energy invested? If so, you’re not alone.
If you’ve established a Facebook page for your business and have never gone back to turn the URL into something more memorable, now would be a good time.
Once any page reaches 25 “Likes,” Facebook allows the administrator to remove the clutter of numbers at the end to condense your web address into something memorable — i.e., a vanity URL or username. That will make it a more useful promotional tool for your business, since research shows people are better able to remember meaningful words than number sequences.
We’re now a month into 2017, and like many small business owners and entrepreneurs, you’ve used January to recover from the holidays, refresh your New Year’s marketing and solidify business plans and goals for the remainder of the year. As you continue to build and develop your marketing strategy, we wanted to highlight a few marketing trends we expect to advance in 2017.
You have a company Facebook page. You regularly post content. You’ve built an audience, but your fan count and engagement has plateaued. If this sounds like you, you might be ready to take the next step in social media marketing by experimenting with a Facebook Ad campaign. Facebook Ads are a cost-effective way to reach highly targeted audiences likely to benefit from your products and services. Let’s begin with step-by-step instructions on how to get started.
Small businesses aren’t just the backbone of the U.S. economy. Many times they’re the face of American business, too. When people deal with a large corporation, they may get good customer service, but they rarely see the person who’s providing it. Walking through the door of a small business, customers have a good chance of being served by the owner. If they have a problem, the person who addresses it will be toward the top of the food chain.
Social media can be what truly sets small businesses apart from the stereotype of the large, faceless corporation. It’s also why social media marketing can be such a powerful tool for small businesses — they’re already more in touch with their customers than a big corporation ever could be. To successfully market through social media, a small business doesn’t need a huge, dedicated staff or representation by an agency. They only need to understand their customers and the basics of how good social media marketing works.
You’re not alone if your business hasn’t climbed aboard the Facebook, Twitter, Pinterest or LinkedIn bandwagons. In fact, as of 2016, an estimated 10 percent of companies with more than 100 employees still had no social media presence, while others maintain one or more sites but still have no clear idea how to maximize them.
Some seem daunted that social media sites require strategy, while others are reluctant to add another regular task to their to-do list.
How to reach more customers — a common challenge among business owners. Even if you’ve had success in one area, knowing where to focus next when expanding your marketing efforts is another obstacle. Marketers employ any number of strategies to reach more customers, and leveraging Facebook is one.
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When it comes to social media, small businesses lean heavily on Facebook. And with good reason: That’s where their customers are. The numbers are staggering. More than a billion people worldwide log into Facebook every day; 20 percent of all U.S. internet page views happen on Facebook; and more than 40 million small businesses maintain active Facebook business pages to share photos, videos and news about their products and services.
Facebook doesn’t charge businesses to set up pages or post content, but because users see so many posts from friends and family, posts from businesses often get lost in the shuffle. One way companies can break through that noise and reach more customers is to invest in Facebook Ads. With its huge audience and targeting capabilities, Facebook advertising offers small businesses a powerful way to build strong relationships with both existing and new customers. Here’s how: