Next to a great logo, a professionally designed website is the most important tool in any small business’s marketing toolkit. With more consumers online than ever before, not having a good website is unthinkable. In fact, 82 percent of consumers do research online before making a purchase, according to Forbes. When those consumers are searching for your products and services, it’s imperative that you have an informative, attractive website ready for them to find.
Deluxe’s Custom Websites certainly fit that bill. We spoke with Tom Fanelli, Vice President of Product, to get a behind-the-scenes look at how customers know when a Custom Website is right for them, what sets Custom Websites apart and what the custom design process is like.