Small Business Resource Center

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Behind the scenes: Why Custom Websites stand apart from the competition

by John Habib
John Habib

Next to a great logo, a professionally designed website is the most important tool in any small business’s marketing toolkit. With more consumers online than ever before, not having a good website is unthinkable. In fact, 82 percent of consumers do research online before making a purchase, according to Forbes. When those consumers are searching for your products and services, it’s imperative that you have an informative, attractive website ready for them to find. 

Deluxe’s Custom Websites certainly fit that bill. We spoke with Tom Fanelli, Vice President of Product, to get a behind-the-scenes look at how customers know when a Custom Website is right for them, what sets Custom Websites apart and what the custom design process is like.

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Using your website to generate leads [CASE STUDY: Nacho Average Voice]

by Amber Humphrey
Amber Humphrey

Business overview

After growing disenchanted with her office job, Kristen Udowitz set out to start her own business. She took an inventory of her skills and interests and researched potential careers. Eventually, she discovered voiceover work.

While still working her day job, she spent her free time researching how the voiceover industry operated. She cold-called companies and went on auditions. A few clients took a chance on her, then a few more.

Twenty years later, Udowitz has built a company, Nacho Average Voice, with a client list that includes Fortune 500 companies and popular cable networks.

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How to determine if a custom website is right for your business

by Tori Tsu
Tori Tsu

 

A few weeks ago, we hosted a webinar called “Is a Custom Website Right for Me?” to explore everything you need to know about building a custom website for your business. Our website design experts discussed the pros and cons of do-it-for-me (DIFM) and do-it-yourself (DIY) services, the benefits of a customized website and showcased examples of Deluxe custom websites for inspiration.

In case you missed it, we recapped the key takeaways from the presentation to help you make the best decision for your own website development project or redesign.

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How much should professional website design cost?

by John Habib
John Habib

Trying to determine how much to pay for a professionally designed website can be confusing for even the savviest among us. One of the first things you’ll discover when researching web design is that the price range is all over the map — from practically free to discouragingly expensive. This is because web design pricing is often subjective. There’s no fixed industry price, and you may be charged based on what your designer feels is fair.

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Simple changes to your website can provide big dividends

Ellens Bridal and Dress Boutique_Home PageIt is hard to believe, but in 2017, many small businesses are still without a website, or at least one that will help drive more sales. These days, a functioning website is, at a minimum, table stakes.

Today, 90 percent of Americans have access to the internet. A total of 70 percent of the population has a smart phone. Americans rely less on advertising and more on the ability to find what they want instantly than ever before. If you are a small business and your customers can’t find you? Well, chances are you won’t be in business very long.

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Small Business Stories: Ellen’s Bridal and Dress Boutique

December 21, 2016

Lisa Ellen Downs had the fashion expertise, the quaint small-town location and the willingness to go the extra mile to help clients plan for their special events.

What she didn’t have for her Wabash, Indiana, bridal and formalwear salon was the big-city panache needed to attract clients from outside the immediate area. That was before Deluxe stepped in with a comprehensive rebranding program featuring a more compelling website design, elegant new signage, eye-catching new collateral and effective new mail and social media marketing campaigns.

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Your Website, Written Perfectly

The first rule of writing for your website is easy: Think of your audience.

Who are they? Why did they come to your site? What should they do once they’re on it? 

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What’s a Widget, Anyway?

November 28, 2016

If you’re looking to upgrade your website, a widget is often a smart place to start. Widgets are small software tools you install on your website to execute specific tasks. Thousands of widgets are available across the internet. Depending on the specific widget, they do everything from display the current local weather to count down to an event to reserve an appointment slot at your business — and much, much more.

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The Perils of Free Shipping

by John Habib
John Habib

E-commerce is an ever more integral part of consumers’ lives. This year alone, e-commerce sales are expected to surpass $1.9 trillion, with an estimated $4 trillion spent on e-commerce by the year 2020.

As the number of online deal hunters grows, many e-commerce companies are offering shipping discounts to capture all of those sales. With its Prime program and enormous scale and reach, Amazon has probably done more than any other retailer to cement the concept of free shipping in customers’ minds. In fact, 88 percent of customers say that free shipping is what prompts them to make purchases online more frequently. Other large retailers like Target, Best Buy and Kohl’s have followed suit, using free shipping to tempt their customers during the holiday season, and sometimes all year long.

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Small Business Stories: EAT! @ Banning & 5th

November 21, 2016

Minnesota restaurateur Shawn Smith knows a thing or two about the power of local. It dates back to his roots on a farm in a rural community. “Growing up, the women in our church made the best food,” he remembers. “[This is] long before we had grocery stores that had 19 kinds of olive oil. Matter of fact, I don’t remember olive oil as a kid.”

But he remembers local connections and the importance of working with the people closest to you, and that’s carried over into his professional life. You see, Smith is still focused on food as well as the local people who make it a success.

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