Small Business Resource Center

/ Category / Web Design

Enhance your email marketing with Landing Pages

by John Habib
John Habib

We’re excited to announce that Landing Pages are now available to all users of Deluxe Email Marketing. Landing Pages are a quick, easy and effective complement to your email campaigns. They work in tandem with your email messages to generate interest, capture leads and increase sales. What are Landing Pages and how can you put them to work for you?

Read More

How much should website photos cost?

by Bridget Aymar
Bridget Aymar

Your website is often the first impression that customers have with your business. As a primarily visual medium, your website must greet visitors with images that entice them to interact with you.

Read More

Create a content strategy for your website

by Bridget Aymar
Bridget Aymar

People discussing strategy around a table.

Is your website helping you reach your business goals? As the digital face of your business, your website must be professional, visually appealing and easy to navigate: but it should also prompt visitors to take action. If the content on your website is not accurate, relevant and strategic, visitors are likely to bounce — that is, to quickly hop off your website without really engaging with it.

How do you compel readers to linger over your website longer than 15 seconds? What will make search engines take notice of it? How often will your website need to be updated, so it stays fresh? These questions are addressed through content strategy.

Read More

Behind the scenes: Why Custom Websites stand apart from the competition

by John Habib
John Habib

Next to a great logo, a professionally designed website is the most important tool in any small business’s marketing toolkit. With more consumers online than ever before, not having a good website is unthinkable. In fact, 82 percent of consumers do research online before making a purchase, according to Forbes. When those consumers are searching for your products and services, it’s imperative that you have an informative, attractive website ready for them to find. 

Deluxe’s Custom Websites certainly fit that bill. We spoke with Tom Fanelli, Vice President of Product, to get a behind-the-scenes look at how customers know when a Custom Website is right for them, what sets Custom Websites apart and what the custom design process is like.

Read More

Using your website to generate leads [CASE STUDY: Nacho Average Voice]

by Amber Humphrey
Amber Humphrey

Business overview

After growing disenchanted with her office job, Kristen Udowitz set out to start her own business. She took an inventory of her skills and interests and researched potential careers. Eventually, she discovered voiceover work.

While still working her day job, she spent her free time researching how the voiceover industry operated. She cold-called companies and went on auditions. A few clients took a chance on her, then a few more.

Twenty years later, Udowitz has built a company, Nacho Average Voice, with a client list that includes Fortune 500 companies and popular cable networks.

Read More

How to determine if a custom website is right for your business

by Tori Tsu
Tori Tsu

 

A few weeks ago, we hosted a webinar called “Is a Custom Website Right for Me?” to explore everything you need to know about building a custom website for your business. Our website design experts discussed the pros and cons of do-it-for-me (DIFM) and do-it-yourself (DIY) services, the benefits of a customized website and showcased examples of Deluxe custom websites for inspiration.

In case you missed it, we recapped the key takeaways from the presentation to help you make the best decision for your own website development project or redesign.

Read More

How much should professional website design cost?

by John Habib
John Habib

Trying to determine how much to pay for a professionally designed website can be confusing for even the savviest among us. One of the first things you’ll discover when researching web design is that the price range is all over the map — from practically free to discouragingly expensive. This is because web design pricing is often subjective. There’s no fixed industry price, and you may be charged based on what your designer feels is fair.

Read More

Simple changes to your website can provide big dividends

Ellens Bridal and Dress Boutique_Home PageIt is hard to believe, but in 2017, many small businesses are still without a website, or at least one that will help drive more sales. These days, a functioning website is, at a minimum, table stakes.

Today, 90 percent of Americans have access to the internet. A total of 70 percent of the population has a smart phone. Americans rely less on advertising and more on the ability to find what they want instantly than ever before. If you are a small business and your customers can’t find you? Well, chances are you won’t be in business very long.

Read More

Small Business Stories: Ellen’s Bridal and Dress Boutique

December 21, 2016

Lisa Ellen Downs had the fashion expertise, the quaint small-town location and the willingness to go the extra mile to help clients plan for their special events.

What she didn’t have for her Wabash, Indiana, bridal and formalwear salon was the big-city panache needed to attract clients from outside the immediate area. That was before Deluxe stepped in with a comprehensive rebranding program featuring a more compelling website design, elegant new signage, eye-catching new collateral and effective new mail and social media marketing campaigns.

Read More

Your Website, Written Perfectly

The first rule of writing for your website is easy: Think of your audience.

Who are they? Why did they come to your site? What should they do once they’re on it? 

Read More