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Deluxe’s guide to online marketing for the real estate industry [PLAYBOOK]

Amber Humphrey
Amber Humphrey on August 25, 2017 - 8:00 am in Logo Design, Search Marketing, Social Media

Traditional forms of real estate marketing don’t have the same impact they once did. With a staggering 92 percent of home buyers searching online before they buy, it’s clear the future of the industry is digital.

But reaching those prospects online isn’t as simple as promoting your business on real estate listing sites like Zillow and Trulia. To attract new clients and gain an edge in the digital landscape, you have to develop a strategy that encompasses multiple online marketing channels and techniques.

Leverage today’s digital marketing tools to reach people in the market looking to buy, sell or lease. This succinct Real Estate Industry Playbook provides a three-step approach to building your real estate business online, focusing on your online identity, your online presence and your online personality.

Establish an online identity

Did you know 70 percent of buyers and 75 percent of sellers found their real estate agent on the internet?

Now that most buyers and sellers begin their home or property searches on the web, it’s more important than ever to grow your online presence. When they search, prospects want to know about your company’s specialties, certifications, personality and what they can expect if they decide to work with you. As the foundation of your online identity, your logo and website can help answer these questions and provide your business with the kind of digital curb appeal that will entice new clients.

The guide explains:

  • How to build brand equity with a professionally designed logo
  • The five requirements for a powerful real estate logo
  • How to maximize your online identity with a professional website

Attract clients through search engines and online listings

Did you know nearly 65 percent of internet users click on the first three results in a search engine listing?

With so many other realtors, property managers, appraisers and brokers all vying for the same clients, it’s crucial your company doesn’t get lost in the shuffle. Search engine optimization (SEO), pay-per-click (PPC) advertising and online directory listings make it possible for people to find you on the web. SEO and PPC help you stay competitive by improving your search rankings while directories like Yelp, Foursquare and Yahoo Local further increase your online presence, maximizing your business’s visibility.

Our real estate guide explains:

  • How to improve your SEO rankings
  • The benefits of PPC advertising
  • How to increase your online visibility with directory listings

Leverage your client base to win referrals using social media and email marketing

Did you know 74 percent of home sellers use social media to find a real estate agent?

As you know, in the real estate industry, your work with a client doesn’t end when the sale has been made. Because nearly half of all sellers choose their representative agent based on a referral from a friend or relative, it’s critical that you’re remembered months or even years in the future. Social media and email marketing are both great ways to stay engaged with past clients and build top-of-mind awareness. If your messages are consistent and relevant, and provide readers with valuable content, you can use those channels to turn your client base into ambassadors who spread the word about your services.

Our guide explains:

  • How to develop a robust social media strategy
  • The basics of Facebook advertising 
  • Email marketing best practices

If you haven’t employed these tactics or if previous efforts have failed to deliver an adequate return on investment, download the Deluxe Guide to Online Marketing and Promotion for the Real Estate Industry, and get your marketing efforts on track.

Ready to renovate your digital presence? Get started with our online marketing and promotion guide.

Download the eBook

(It’s free!)


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