If you experience any difficulty in accessing our content, please contact us at 866.332.6127 or email us at Visit our Website Accessibility Policy for more info.


How to Start a Business Now | Chapter 15: Crisis prep plan

woman writing plan

There's no doubt that COVID-19 has had a significant impact on small businesses. But contrary to what you may think, now can actually be the perfect time to start a new business. Armed with the right tools, you can start down the path from business idea to successful startup. Follow our 16-week series to gain all the insights you need to Start a New Business Now.

Here’s a sneak peek at what you’ll learn in Chapter 15.

Is your startup prepared for a second wave of the coronavirus? What about the next pandemic or another crisis? What will you do if your business faces a terrorist threat or active shooter?

Crisis preparation is often an afterthought for new businesses, but COVID-19 has served as a stark reminder that those who fail to plan, plan to fail. The good news is you can take steps to protect your business before disaster strikes, and Deluxe is here to help with our free resource: How to Start a Business Now.

Designed for entrepreneurs navigating the startup climate during a pandemic, Chapter 15 of How to Start a Business Now offers proven advice you can use to prepare your business to weather just about any crisis, including pandemics, fires, earthquakes, tornadoes, floods, security breaches and even terrorist and active shooter threats.

Use How to Start a Business Now to guide you step-by-step through creating an emergency response plan for your business. Topics include:

  • How to define objectives to ensure you’re prepared for any crisis
  • Why it’s important to ensure you’re compliant with local, state, federal and industry regulations
  • How to conduct a risk analysis so you can focus your response on the most likely crises
  • How to mitigate risks for your business, customers and employees, plus find software that can help identify, resolve and monitor risks
  • Why it’s important to conduct a business impact analysis that projects potential losses and other negative outcomes
  • How to create an emergency response team for your business, even if you’re a sole proprietor
  • Why it’s important to develop and document emergency response protocols
  • Why emergency response training is critical, plus learn about employee training and drill options
  • How to develop an improvement strategy that increases your startup’s chances of survival during a disaster
  • How to prioritize emergency response to ensure people are protected first
emergency response plan

The chapter additionally lists resources you that can help you develop your crisis response plan, including free emergency response plan templates, worksheets and checklists, plus links to authoritative and proven emergency response guides.

The potential for a second wave of the coronavirus is well-documented, and the fallout of another shutdown will likely be more devastating than the first – especially since many small businesses that survived the first wave might not have enough resources to survive a second. Moreover, the virus might not even be the greatest threat to small business survival: no one knows when the next disaster will strike, or what it might be.

You’ve put a lot of hard work into planning your startup and setting your business up for success. Don’t let an unforeseen disaster doom your company before it gets off the ground; instead, make ongoing crisis prep planning an integral part of your business. Doing so will significantly increase your company’s chances of survival in any disaster. Find out how in Chapter 15 of How to Start a Business Now. START TODAY.

How to Start a Business Now eBook

Toolkit: Coronavirus (COVID-19)

Stay up-to-date on ways to advance your business during the outbreak.

Subscribe to the Toolkit

Get tips to keep you, your employees and your business going


Keep your business moving forward

woman using laptop

Blog Small Business

New eBook: How to Start a Business Now

There’s never been a better time to start a business. COVID-19 has created opportunities in new markets and the eBook How to Start a Business Now, guides you through all the steps necessary to ensure your businesses success.