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How to Start a Business Now | Chapter 8: Yes, you need social media

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There's no doubt that COVID-19 has had a significant impact on small businesses. But contrary to what you may think, now can actually be the perfect time to start a new business. Armed with the right tools, you can start down the path from business idea to successful startup. Follow our 16-week series to gain all the insights you need to Start a New Business Now.

Here’s a sneak peek at what you’ll learn in Chapter 8.

If you’re like many startups, you don’t have a massive marketing budget to help get your business off the ground. Though you know you need to invest in marketing to attract customers, you’re seeking affordable, high-ROI opportunities to get in front of your audience and influence sales. Enter social media: a cost effective and powerful way to market your startup.

Social media works. And, it works for small businesses. In fact, 43% of people say they use social media to research products. It’s a major reason why 73% of small businesses invest in social media.

As a new startup, you need social media because it’s where customers expect you to be. Not only do social platforms allow you to increase exposure and promote your products, they grant outstanding opportunities to interact directly with your audience through posts, comments and direct messages. Thus, you can leverage social media to ingrain your brand into your customers’ communities, which is a fantastic way to foster initial sales and long-term loyalty for your small business.

But how do you create a social media presence that resonates with your audience members and converts them into customers? Which social media platforms are best for your business: Facebook, Twitter, Pinterest, Instagram or LinkedIn? How do you come up with engaging post topics that interest your audience and keep your brand top-of-mind?

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Deluxe can help. In Chapter 8 of How to Start a Business Now, you’ll learn:

  • 11 powerful reasons your business needs to be on social media
  • Which social media platforms have the greatest market share
  • 9 critical questions to help you decide which social platform is right for your business
  • How to compare social media networks and choose the best opportunities for your startup
  • Whether you should make political statements on your social media pages and how to post in a “new normal”
  • What type of content to post on your social pages, and in what ratio (original, shared and promotional)
  • Social media post ideas to engage your audience and promote your business
  • How to create the perfect social media post
  • How organic social media stacks up to paid promotions
  • How to measure social media marketing results
  • Which steps you should take next to bolster your social presence

If you’re seeking a fast way to make your startup relevant in a “new normal,” you need to consider social media. Social platforms continue to increase their influence on consumer attitudes – in fact, 55% of U.S. adults get their news via social media – so they’re a good way to insert your brand in the conversation, extend your visibility and boost sales.

Best of all, it’s free to post on social media; but that doesn’t mean social media marketing is simple. You need a sound strategy that involves choosing the right platforms and posting the right messages to get the most out of social media. Make good decisions, and social media can prove a powerful tactic that puts your startup on the map and yields excellent ROI.

How to Start a Business Now will show you how to leverage social media for startup success. Use our tips to create your own social game plan and tap into cost effective, high ROI marketing that grows your business. Prepare your startup to win at social media –GET STARTED TODAY.

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