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How to Start a Business Now | Chapter 9: Print marketing

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There's no doubt that COVID-19 has had a significant impact on small businesses. But contrary to what you may think, now can actually be the perfect time to start a new business. Armed with the right tools, you can start down the path from business idea to successful startup. Follow our 16-week series to gain all the insights you need to Start a New Business Now.

Print is a powerful way to augment your digital marketing efforts; in fact, many companies rely heavily on print to promote their products and services. Here’s a sneak peek at what you’ll learn about leveraging the power of print to market your business in a new normal.

Why print marketing works

Think print is old news? Think again. In fact, print marketing can be one of the most effective tools in your marketing kit – especially when it’s used in conjunction with digital marketing efforts and learn about 7 print marketing benefits.

Print marketing during a pandemic

The challenge. The tangible nature of print is one of its most compelling benefits, but in an era of social distancing, you’re not handing out business cards to prospects or leaving brochures behind at sales calls

Contactless delivery. Much like restaurants and retailers, you can employ contactless delivery to put your print collateral in front of potential prospects.

Promotional power. Promotional products aren’t about vanity: they bolster your brand image, and they offer customers value-added items that serve as constant reminders of your business.

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What’s in a print marketing toolbox

Companies leverage a variety of print marketing materials to promote their products and services as well as increase brand awareness. Here are some of the most popular options for your print marketing toolbox.

How to print the perfect postcard

Use these tips to print postcards designed to yield outstanding ROI. Keep in mind that when it comes to direct mail marketing, 40% of your success is dependent on your offer, 40% is depending on audience targeting, and the remaining 20% is dependent on everything else.

Boost awareness (and sales) with print to digital marketing

Both print and digital are powerful marketing strategies, but when they’re combined, results improve significantly. Here are some print to digital marketing ideas you can use for your startup.

  • A postcard that features a coupon code to buy online
  • A brochure that features a scannable link that enables customers to view product demos on their mobile phones
  • A sales letter that features a link to your online chat
  • Retail packaging that encourages customers to subscribe to your email list or follow you on social media, alongside the promise of future deals

How to Start a Business Now will show you how to help promote your new business for startup success. Use our tips to create your print marketing strategy and create your vision with tangible tools that grow your business. Prepare your startup to win with print marketing –GET STARTED TODAY.

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