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How much should professional social media management cost?

John Habib
John Habib on March 29, 2017 - 8:00 am in Social Media

Businesses of every size know that ignoring social media in 2017 is detrimental to the bottom line, particularly when nearly eight in 10 adults who use the internet are also on Facebook. Fortunately, it’s never too late to jump into social media; we’ve covered lots of ways to make social media benefit your business, and how to take advantage of Facebook Ads.

That said, keeping up with Facebook, Twitter, Pinterest, LinkedIn and other social platforms can be a full-time job. No matter how adept you are at multitasking and wearing multiple hats, sometimes you simply don’t have the time or resources to dedicate to social media in a way that maximizes the impact for your business. In that case, outsourcing your social media management is often a smart strategy. But how much should it cost?

Basic social media management starts around $150 per month

Social coupons, one of the building blocks of social media marketing, are discounts and promotions designed to encourage your followers to redeem them — and more importantly, share them with their friends and families in the hopes that they, too, will become followers and customers. Hiring a social media manager to create, post and track these valuable incentives starts at approximately $150 per month. Depending on the services offered by your social media manager, this price may also include some Facebook advertising. It may cost more if you don’t already have a Facebook page for your business set up. Keep in mind, too, that while social coupons are beneficial, they are only the tip of the social media iceberg.

More advanced social media management starts at $200 to $300 per month

If you haven’t even started with social media, don’t panic. Professional social media managers can help you create those all-important business pages and fill them with the vital information, images and news you want to share with followers. They can also help build your follower numbers, and they’ll publish posts on your behalf a certain number of times each month. Social media managers at this level can also run promotions for your business. If you’d prefer to focus on Facebook Ads, they can help you devise and run campaigns that fit within your budget. Some plans in this price range include a dedicated account manager, too. Regardless of the type of social management you opt for, be sure that regular tracking and reporting are included. That way, you can easily see what’s working and what may need some tweaking.  

Additional services start around $350 to $400 per month

If you need additional social media services — Facebook sweepstakes that run on a regular basis, for example, or frequent social ad boosts — expect to pay a little more. But with the higher price tag come benefits like a dedicated social media specialist; regular monitoring, tracking and reporting on your accounts; and other add-ons and services that can enhance the reach and impact of your social media footprint. 

No matter how you choose to manage your social media, taking the time to maintain this far-reaching marketing tool is crucial for any small business. And with the affordability of outsourcing your social media to a professional manager, there’s no reason your business can’t start being a social (media) butterfly today. 

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