Getting in Front of Customers Sooner with Pre-Mover Data

Companies looking to target individuals who are moving—from an apartment to a house, for example—often focus on the move itself as the trigger that consumers are ready to buy relevant goods and services, like mattresses or telecom services. However, we’ve found that consumers are making decisions even before they move—partially because of the ease of online research—meaning marketers might be missing this window of opportunity to sell to their prospects. 

At Deluxe, we provide what’s called “pre-mover data,” which is data that helps our clients target their customers even earlier in their relocation timeline, giving them a better chance to get in front of prospects before their competitors do. With the average household spending at least $8,233 within the first year of buying a home, according to Opendoor, this audience is primed and ready to purchase. 

According to the head of Deluxe data-driven marketing, Kris Lazzaretti, “If you’re trying to get in front of buyers after they move, you’ve already missed the opportunity to build awareness and consideration.”

The secret to successful trigger marketing campaigns is covering as much of the market as possible as quickly as possible. In other words, speed in pre-mover marketing is critical. Deluxe offers one of the largest data sets available, synthesizing data from various aggregators to offer robust, timely data to our clients. 

Using pre-mover data is even more critical during a housing downturn when there are fewer people in the market. Even in a high interest rate market, Deluxe captures 600,000 new pre-mover leads per week, providing our clients with timely, valuable data to get in front of the right customers at the right time.  

Check out our Mover Trigger Marketing white paper for a deeper dive at getting in front of both pre-movers and new movers.