Promo, Products & Porsche

Author: Cameron Potts, Chief Communications Officer

Having just returned from a destination golf trip with a few buddies, I always marvel at what people will spend on swag when they are away or pursuing a passion they love. I have traveled for work for a long time and when my kids were younger, I’d always find something with the name of my locale to bring home to them. They have been inundated with sweatshirts, stuffed animals, hats, etc. with the names San Francisco, New York, Washington DC and more.

On that golf trip, as we paid handsomely for the chance to lose golf balls in the Arizona desert, we also sought baseball caps and shirts with the course name on them, providing tangible symbol of the trip itself. From the golf balls themselves, to coffee mugs, even lip gloss: anything you can think of has a company named emblazoned on it.

For years, Deluxe has been a leader in promotional solutions, one of our core businesses that continues to thrive today. What started out as printed materials for our customers, from business cards to signage, has morphed into a fully digital Deluxe Brand Center platform service, where our customers are able to customize their orders and needs based on the event or brand experience they are looking to provide to their customers.

Just this month, Deluxe signed Porsche North American and its family of brands as one of our newest promotional solutions clients. Deluxe will provide premium products to Porsche at its dealer locations and at the Porsche Carrera Cup racing series, newly started in North America. During racing events, team members will have swag on hand from Deluxe, all emblazoned with the Porsche name and logo.

This multi-year agreement is another key component to the company’s transformation to become a Trusted Payments and Business Technology™ engine. Now, you might be asking how a promotional solutions contract is helping Deluxe evolve in payments and technology. The answer is simple: as the transformation takes place, Deluxe is building off our historical core products of checks and promotional solutions to build that momentum.

Further, deals like these rely on the technology and platform solutions Deluxe already has in place. Gone are the days of simply calling a phone number and placing an order. Our software allows Porsche dealers and race team owners anywhere in the company to go online, select the items they need and view the inventory in real time. As we’ve refined our technology offering over the years, clients can now tap into various areas of our business for the right fit, from data driven marketing efforts to HR & Payroll solutions, credit card services and processing to check programs and so much more.

As a sponsor of the Carrera Cup racing series, Deluxe will gain name recognition on the cars, at the races and through our promotional solutions that Porsche displays during race weekends. Bringing two legacy brands together like Deluxe and Porsche to promote the latest racing series on North American soil was a no brainer for us.

This new racing league is led by young, eager car enthusiasts who are sharing their stories and triumphs all over social media. Owner of 311 racing, Ryan Gates, shares compelling videos of his Deluxe race car and team on YouTube, Instagram and other channels to gain support and recognition for their efforts. Attaching the name of the Original Payments Company will open our world to new audiences who flock to these events.