You have a company Facebook page. You regularly post content. You’ve built an audience, but your fan count and engagement has plateaued. If this sounds like you, you might be ready to take the next step in social media marketing by experimenting with a Facebook Ad campaign. Facebook Ads are a cost-effective way to reach highly targeted audiences likely to benefit from your products and services. Let’s begin with step-by-step instructions on how to get started.
It has been two years since mobile surpassed desktop as the go-to technology for web surfing and content use, and since then we haven’t really looked back from our friendly handheld devices. In fact, the presence of mobile is growing stronger each year as the technology improves and our devices become more and more essential. So what does mobile have in store for 2017?
Here are three trends small businesses should keep an eye on in the coming year.
Lisa Ellen Downs had the fashion expertise, the quaint small-town location and the willingness to go the extra mile to help clients plan for their special events.
What she didn’t have for her Wabash, Indiana, bridal and formalwear salon was the big-city panache needed to attract clients from outside the immediate area. That was before Deluxe stepped in with a comprehensive rebranding program featuring a more compelling website design, elegant new signage, eye-catching new collateral and effective new mail and social media marketing campaigns.
It’s just a simple image and a couple of words, right? So why should your company logo design be such a big deal?
Your smile. Your handshake. Your clothes. Whether it be in a personal or professional setting, these are all elements that help make a positive first impression.
The same applies in business. From the look of your storefront or office space, to the condition of your company vehicles, to the greeting your receptionist offers, to your logo, it all makes a difference in how you are perceived during those first crucial few seconds. Together, those elements answer one very important question:
Just how important will the proper use of video will be for your company in 2017? Text and images still have their place, of course, but video increases email click-through rates by up to 300 percent and consumers’ purchase intent by 97 percent — numbers no business can afford to ignore. Want even more proof? Here it is.
If you’ve never used video before, wading in may seem a daunting task. And perhaps you lack the resources to create an entire video marketing division overnight. But don’t worry: you’ll just want to be smart about how you apply your limited video appearances going forward. Start by focusing on the strategies below and making sure any video you use embodies these concepts.