Small Business Resource Center

A sweet new logo: How one small business owner rebranded with yellow and brown

by John Habib
John Habib

In our recent series about color pairings in logos, we highlighted the surprising effectiveness of yellow and brown combinations. Colors evoke certain feelings and associations, and yellow and brown are no different. And as it turned out, yellow and brown were the perfect combination for a small business looking to expand its growth potential.

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The 2017 food and beverage trade show roundup

by Tori Tsu
Tori Tsu

If you’re a food or beverage vendor strategizing for the coming year of commerce, now is a good time to think about which trade shows to attend.

In these days of rapid-fire technology growth and the spiraling of e-commerce, it’s more important than ever to stay on top of your industry developments. Missed trade shows mean missed opportunities to network with vendors, weigh your competition, expand your inventory, learn about new trends and innovations, and/or gain a fresh perspective on best practices.

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Must-watch TV shows of 2017 for small business owners

by Tori Tsu
Tori Tsu
January 27, 2017

Happy Friday! TGIF! You’ve heard it before, and you’ll hear it again, we’re all “livin’ for the weekend.” And for many, those precious days off are often spent binge-watching Netflix or HBO (Stranger Things or Westworld, anyone?).

While we’re no stranger (no pun intended) to the occasional couch-potato phase, we’re still trying to stick to our New Year’s resolutions to learn something new, work on that side-hustle, and use our time mindfully. Enter the “productive” TV show. You know, the one that you can watch and feel like you’ve spent the last 30 or 60 minutes unwinding thoughtfully, rather than in a brain-drain.

Luckily, even if you’ve already watched every episode of Shark Tank and listened to all the TED Talks, there are still shows to stimulate and entertain the business-minded viewer. Inc. recently published their 9 Top TV Shows Entrepreneurs Should Watch in 2017. From HBO’s satirical Silicon Valley to our very own documentary web series Small Business Revolution, Inc.’s list has a program to fit your every mood for many weekends to come.

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Fresh start for 2017: 8 steps to spiffing up your email campaign

January 25, 2017

Are your email marketing campaigns hitting a stalemate? Maybe your open or click-through rates are dropping off, your content is lacking pizzazz or your subject lines are sounding more clichéd than clever.

You’re far from alone if your campaign needs a refresh from time to time. Not only are your marketing themes and techniques bound to evolve along with shifts within your business and industry, but continually doing things the same way lulls readers into complacency.

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From zero to success: Building an email list from scratch

by Tori Tsu
Tori Tsu
January 20, 2017

Email is a critical piece of any small business’s marketing strategy, but building an effective email list can be daunting. Whether you’re just starting out in business, have been operating for a while but have not yet ventured into email marketing, or are just unhappy with the results your current email list is getting, take heart! It is possible to go from zero to success in the world of email marketing, and create a list that will help you market your products and services to exactly the people who want to buy them.

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New skills and thrills for retailers: The 2017 trade show roundup

by Tori Tsu
Tori Tsu

Biting the bullet and registering for a trade show is something many retailers put off because of the expense, the necessity of travel planning and the inconvenience of having to set aside regular work responsibilities.

If you’re one of the procrastinators, however, you may want to reconsider your priorities. Skipping your industry’s most prominent trade shows may mean you’re missing golden opportunities to network with vendors, weigh your competition, expand your inventory, learn about new trends and innovations, and gain a fresh perspective on best practices.

Such events can give you an up-close-and-personal qualitative view of what’s going on in the real world — a view that often transcends quantitative number crunching and market research. In fact, surveys show 66 percent of all trade show attendees are motivated by the chance to increase their personal knowledge.

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How to Build Your First Facebook Ad Campaign, Step-by-Step

You have a company Facebook page. You regularly post content. You’ve built an audience, but your fan count and engagement has plateaued. If this sounds like you, you might be ready to take the next step in social media marketing by experimenting with a Facebook Ad campaign. Facebook Ads are a cost-effective way to reach highly targeted audiences likely to benefit from your products and services. Let’s begin with step-by-step instructions on how to get started. 

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How Your Small Business Can Make Best Use of Social Media

by Tori Tsu
Tori Tsu
January 5, 2017

Small businesses aren’t just the backbone of the U.S. economy. Many times they’re the face of American business, too. When people deal with a large corporation, they may get good customer service, but they rarely see the person who’s providing it. Walking through the door of a small business, customers have a good chance of being served by the owner. If they have a problem, the person who addresses it will be toward the top of the food chain.

Social media can be what truly sets small businesses apart from the stereotype of the large, faceless corporation. It’s also why social media marketing can be such a powerful tool for small businesses — they’re already more in touch with their customers than a big corporation ever could be. To successfully market through social media, a small business doesn’t need a huge, dedicated staff or representation by an agency. They only need to understand their customers and the basics of how good social media marketing works.

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