Small Business Resource Center

Create a content strategy for your website

by Bridget Aymar
Bridget Aymar

People discussing strategy around a table.

Is your website helping you reach your business goals? As the digital face of your business, your website must be professional, visually appealing and easy to navigate: but it should also prompt visitors to take action. If the content on your website is not accurate, relevant and strategic, visitors are likely to bounce — that is, to quickly hop off your website without really engaging with it.

How do you compel readers to linger over your website longer than 15 seconds? What will make search engines take notice of it? How often will your website need to be updated, so it stays fresh? These questions are addressed through content strategy.

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6 Twitter chats every small business should join

by Amber Humphrey
Amber Humphrey

Looking for ways to grow your business’s audience on Twitter? Try joining a Twitter chat. As a participant, you’ll have the opportunity to network with other small business owners and industry experts while discussing topics that will help your company grow.

During a Twitter chat, a group of Twitter users discusses a topic using a specific hashtag. A moderator will typically pose questions to participants or facilitate a Q&A with an influencer or subject matter expert. Anyone who’s interested in the topic can join the conversation at the designated day and time. To participate, all you need to do is create a Twitter account and include the chat’s hashtag in your replies to the conversation. You can share any insights that you have on the subject, learn from others and ideally start building relationships with other users.

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Beat the odds by budgeting. Ensure success by planning. [WEBINAR]

A  whopping 80 percent of small businesses fail within the first five years, according to a recent Bloomberg study. The No. 1 reason why they couldn’t make it past that five-year mark? They ran out of capital, meaning they failed to budget properly.

A budget is more than just a list of costs and expenses — it’s a plan for your future. Sure, setting a budget helps you manage expenses, but it’ll also help you clearly identify areas where you want to see your business grow, while ultimately increasing profitability by optimizing cash flow. Profitability plus optimized cash flow equals sustainability.

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12 steps to get a logo you love [INFOGRAPHIC]

Creating a logo you love takes time, a solid process and a few revisions. Because your logo is often the most visible way your customers connect to your brand, however, it’s well worth the effort.

Not sure where to start with your logo design? Breaking down the design process into smaller steps helps make it more manageable. 

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The do’s and don’ts of choosing a name for your small business

by Deborah Sweeney
Deborah Sweeney

What’s in a name? For a startup, nearly everything! When your small business first introduces itself, its name is one of its biggest identifiers to the world about what your business is and what it offers. So the pressure is on for entrepreneurs to give their businesses the “perfect” names, often to the point where the rules of the road have become muddled. Is it still okay to have a short name? Can you have a misspelling in a name to make it even more unique? And perhaps the most important question of all that often gets forgotten in the process: Does my name reflect my brand?

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Behind the scenes: Why Custom Websites stand apart from the competition

by John Habib
John Habib

Next to a great logo, a professionally designed website is the most important tool in any small business’s marketing toolkit. With more consumers online than ever before, not having a good website is unthinkable. In fact, 82 percent of consumers do research online before making a purchase, according to Forbes. When those consumers are searching for your products and services, it’s imperative that you have an informative, attractive website ready for them to find. 

Deluxe’s Custom Websites certainly fit that bill. We spoke with Tom Fanelli, Vice President of Product, to get a behind-the-scenes look at how customers know when a Custom Website is right for them, what sets Custom Websites apart and what the custom design process is like.

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8 reasons eChecks make sense for your business

by Chris Clausen
Chris Clausen

We live in the world of “right now.” Smartphones let us find information right now. Virtually instantaneous delivery of every food imaginable lets you eat right now. At Deluxe, we’re giving business owners like yourself a payment option that lets you pay your bills — you guessed it — right now.

If you haven’t tried them yet, it’s time you said hello to Deluxe eChecks. Much like email did for correspondence, we’ve taken a tried and true payment method — the check — and made it emailable for instant delivery that gets payments where they need to go right now. Affordable, secure and simple, eChecks are the perfect addition to any organization’s payment process. Here are eight reasons why:

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What you need to know about Google’s “Fred” update [INFOGRAPHIC]

by Tori Tsu
Tori Tsu

Google rolls out algorithm updates all the time — around 500 to 600 every year. These changes are all part of an on-going effort to fight spammers and penalize websites that use prohibited SEO tactics to improve search rankings. Most of the updates are small, but some are more extreme and can have a severe impact on a website’s rankings.

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July 1, 2017: Are you ready for the CASL compliance deadline?

On July 1, 2014, Canada’s anti-spam legislation (CASL) went into effect. At that time, companies were given three years to meet compliance standards. With the July 1, 2017, deadline fast-approaching, we sat down with Jennifer Noyes, Lead Delivery Specialist at VerticalResponse, a Deluxe Company, to get the facts on how this legislation affects businesses that send emails. Here’s what you need to know:

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Using your website to generate leads [CASE STUDY: Nacho Average Voice]

by Amber Humphrey
Amber Humphrey

Business overview

After growing disenchanted with her office job, Kristen Udowitz set out to start her own business. She took an inventory of her skills and interests and researched potential careers. Eventually, she discovered voiceover work.

While still working her day job, she spent her free time researching how the voiceover industry operated. She cold-called companies and went on auditions. A few clients took a chance on her, then a few more.

Twenty years later, Udowitz has built a company, Nacho Average Voice, with a client list that includes Fortune 500 companies and popular cable networks.

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