Small Business Resource Center

Turn your Facebook URL into a free vanity name — in one minute

March 10, 2017

If you’ve established a Facebook page for your business and have never gone back to turn the URL into something more memorable, now would be a good time.

Once any page reaches 25 “Likes,” Facebook allows the administrator to remove the clutter of numbers at the end to condense your web address into something memorable — i.e., a vanity URL or username. That will make it a more useful promotional tool for your business, since research shows people are better able to remember meaningful words than number sequences.

Read More

Simple changes to your website can provide big dividends

March 2, 2017

Ellens Bridal and Dress Boutique_Home PageIt is hard to believe, but in 2017, many small businesses are still without a website, or at least one that will help drive more sales. These days, a functioning website is, at a minimum, table stakes.

Today, 90 percent of Americans have access to the internet. A total of 70 percent of the population has a smart phone. Americans rely less on advertising and more on the ability to find what they want instantly than ever before. If you are a small business and your customers can’t find you? Well, chances are you won’t be in business very long.

Read More

The power of 3 | Every restaurant owner needs this marketing mix

by Linzi Breckenridge
Linzi Breckenridge

We’ve all witnessed the magic that happens when items are grouped in threes. Ever try reimagining the vaudeville comedy act as The Two Stooges? Inconceivable! Even as children we learned our ABCs, not ABCDs. And without three meals a day, most people feel a little off-kilter.

Studies prove it’s much easier for the brain to comprehend a grouping of three compared to two or four. So when it comes to the perfect marketing mix for restaurateurs, look no further than this powerful trio: digital presence, offline presence and memorable dine-in experience. Find the sweet spot between all three, and your marketing efforts will keep the customers coming in the door. 

Read More

Is a hand-drawn illustration right for your logo?

by John Habib
John Habib
February 22, 2017

Clean lines, modern typography and a sleek style often work wonders in a well-designed logo. For certain businesses, however, a strong custom illustration makes a logo truly embed itself in customers’ consciousnesses. 

A custom illustration logo is a brand symbol featuring a detailed, hand-drawn image. Famous examples abound, from the NFL shield to the LG emblem to Disney’s palace and signature combo. With their handcrafted origins, custom illustration logos can take a bit longer to develop than other logos. But because of their potential to be exceptionally vibrant and memorable, they are often worth the time and effort.

Custom illustrations have never gone out of style and are one of our 20 logo trends to watch in 2017. How do you know if a custom illustration logo is right for your business? We spoke with Deluxe logo designer Daniel Liete to learn more about how these unique designs work. 

Read More

Social Media 101: Managing your social media presence

by Ria Boyce
Ria Boyce

social-media-presenceLikes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management?

Don’t panic! We have a social media sanity check to help take the stress out of social.

Read More

A sweet new logo: How one small business owner rebranded with yellow and brown

by John Habib
John Habib

In our recent series about color pairings in logos, we highlighted the surprising effectiveness of yellow and brown combinations. Colors evoke certain feelings and associations, and yellow and brown are no different. And as it turned out, yellow and brown were the perfect combination for a small business looking to expand its growth potential.

Read More