Is your website helping you reach your business goals? As the digital face of your business, your website must be professional, visually appealing and easy to navigate: but it should also prompt visitors to take action. If the content on your website is not accurate, relevant and strategic, visitors are likely to bounce — that is, to quickly hop off your website without really engaging with it.
How do you compel readers to linger over your website longer than 15 seconds? What will make search engines take notice of it? How often will your website need to be updated, so it stays fresh? These questions are addressed through content strategy.