Small Business Resource Center

How Your Small Business Can Make Best Use of Social Media

by Tori Tsu
Tori Tsu
January 5, 2017

Small businesses aren’t just the backbone of the U.S. economy. Many times they’re the face of American business, too. When people deal with a large corporation, they may get good customer service, but they rarely see the person who’s providing it. Walking through the door of a small business, customers have a good chance of being served by the owner. If they have a problem, the person who addresses it will be toward the top of the food chain.

Social media can be what truly sets small businesses apart from the stereotype of the large, faceless corporation. It’s also why social media marketing can be such a powerful tool for small businesses — they’re already more in touch with their customers than a big corporation ever could be. To successfully market through social media, a small business doesn’t need a huge, dedicated staff or representation by an agency. They only need to understand their customers and the basics of how good social media marketing works.

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Looking Ahead: 2017 Mobile Trend Report

December 28, 2016

It has been two years since mobile surpassed desktop as the go-to technology for web surfing and content use, and since then we haven’t really looked back from our friendly handheld devices. In fact, the presence of mobile is growing stronger each year as the technology improves and our devices become more and more essential. So what does mobile have in store for 2017?

Here are three trends small businesses should keep an eye on in the coming year.

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Catching Up With The Social Media Bandwagon? Here’s A Boost

by Tori Tsu
Tori Tsu
December 23, 2016

You’re not alone if your business hasn’t climbed aboard the Facebook, Twitter, Pinterest or LinkedIn bandwagons. In fact, as of 2016, an estimated 10 percent of companies with more than 100 employees still had no social media presence, while others maintain one or more sites but still have no clear idea how to maximize them.

Some seem daunted that social media sites require strategy, while others are reluctant to add another regular task to their to-do list.

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Small Business Stories: Ellen’s Bridal and Dress Boutique

December 21, 2016

Lisa Ellen Downs had the fashion expertise, the quaint small-town location and the willingness to go the extra mile to help clients plan for their special events.

What she didn’t have for her Wabash, Indiana, bridal and formalwear salon was the big-city panache needed to attract clients from outside the immediate area. That was before Deluxe stepped in with a comprehensive rebranding program featuring a more compelling website design, elegant new signage, eye-catching new collateral and effective new mail and social media marketing campaigns.

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How to ‘Get a Grip’ on Online Marketing [CASE STUDY]

by Linzi Breckenridge
Linzi Breckenridge

How to reach more customers — a common challenge among business owners. Even if you’ve had success in one area, knowing where to focus next when expanding your marketing efforts is another obstacle. Marketers employ any number of strategies to reach more customers, and leveraging Facebook is one.

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Small Business Stories: Filament Tattoo Company

December 14, 2016

As tattoos have become an increasingly popular form of self-expression, demand for great work has grown — and competition has ramped up among skilled artists nationwide.

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Looking Ahead: 2017 Video Marketing Trend Report

December 12, 2016

Just how important will the proper use of video will be for your company in 2017? Text and images still have their place, of course, but video increases email click-through rates by up to 300 percent and consumers’ purchase intent by 97 percent — numbers no business can afford to ignore. Want even more proof? Here it is.

If you’ve never used video before, wading in may seem a daunting task. And perhaps you lack the resources to create an entire video marketing division overnight. But don’t worry: you’ll just want to be smart about how you apply your limited video appearances going forward. Start by focusing on the strategies below and making sure any video you use embodies these concepts. 

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Your Website, Written Perfectly

The first rule of writing for your website is easy: Think of your audience.

Who are they? Why did they come to your site? What should they do once they’re on it? 

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