A good brand has power. It transcends its product or service. It symbolizes something greater to people. But what happens if a brand isn’t achieving your company’s vision? What if things change so much that your existing brand doesn’t make sense anymore? Rebranding is common – healthy, in fact. Managing a company rebrand, however, comes with its own set of challenges. To help navigate this exciting and sometimes tricky process, see below for our step-by-step guide.
Great news for anyone who has dreamed of designing their own logo for their business! Deluxe’s online Logo Maker allows you to create a stunning logo in mere minutes.
Nothing is more important to your company’s brand than its logo. A professional emblem tells current and prospective customers that you stand ready to serve them in a reliable, reputable manner.
Now, creating your own professional-looking logo is easier than ever. With thousands of free templates to start from, the Logo Maker lets you customize your choice until it looks exactly the way you want. Design, and redesign, as many logos as you want without paying until you’re ready to download.
Trying to determine how much to pay for a professionally designed website can be confusing for even the savviest among us. One of the first things you’ll discover when researching web design is that the price range is all over the map — from practically free to discouragingly expensive. This is because web design pricing is often subjective. There’s no fixed industry price, and you may be charged based on what your designer feels is fair.
Branding is particularly powerful in the soft drink industry. Just the names alone conjure up images of logos and color schemes: Dr Pepper, 7UP, Sprite, Gatorade, Pepsi, Fanta, Mountain Dew and of course, the grandaddy of them all, Coca-Cola. No wonder beverage companies take rebranding efforts very seriously. Yet one soft drink company tossed the traditional rules of rebranding and emerged with what would become a wildly successful refresh.
It is hard to believe, but in 2017, many small businesses are still without a website, or at least one that will help drive more sales. These days, a functioning website is, at a minimum, table stakes.
Today, 90 percent of Americans have access to the internet. A total of 70 percent of the population has a smart phone. Americans rely less on advertising and more on the ability to find what they want instantly than ever before. If you are a small business and your customers can’t find you? Well, chances are you won’t be in business very long.
We’ve all witnessed the magic that happens when items are grouped in threes. Ever try reimagining the vaudeville comedy act as The Two Stooges? Inconceivable! Even as children we learned our ABCs, not ABCDs. And without three meals a day, most people feel a little off-kilter.
Studies prove it’s much easier for the brain to comprehend a grouping of three compared to two or four. So when it comes to the perfect marketing mix for restaurateurs, look no further than this powerful trio: digital presence, offline presence and memorable dine-in experience. Find the sweet spot between all three, and your marketing efforts will keep the customers coming in the door.
Clean lines, modern typography and a sleek style often work wonders in a well-designed logo. For certain businesses, however, a strong custom illustration makes a logo truly embed itself in customers’ consciousnesses.
A custom illustration logo is a brand symbol featuring a detailed, hand-drawn image. Famous examples abound, from the NFL shield to the LG emblem to Disney’s palace and signature combo. With their handcrafted origins, custom illustration logos can take a bit longer to develop than other logos. But because of their potential to be exceptionally vibrant and memorable, they are often worth the time and effort.
Custom illustrations have never gone out of style and are one of our 20 logo trends to watch in 2017. How do you know if a custom illustration logo is right for your business? We spoke with Deluxe logo designer Daniel Liete to learn more about how these unique designs work.
Logos are everywhere. They’re on the websites we visit, in the movies we watch, on the TV commercials we skip past and on the cars we drive. The Amazon arrow, the Starbucks siren, the Shell shell — any way we turn, there’s a logo waiting to catch the eye and say, often without any words, that the brand behind it stands ready to provide exceptional goods or services.
Because the human brain remembers visuals better than words, a logo — the visual embodiment of a brand — is one of the most important marketing tools in any business’s toolkit. In the blink of an eye, an effective logo tells customers who you are, inspires confidence in your products or services, engenders goodwill toward your brand and entices customers to make contact with you.