Small Business Resource Center

Optimizing Your Website for Mobile Search

The number of customers who are accessing business websites from their mobile phones — also known as mobile search — is on the rise. As a business owner or marketer, this means you need to make sure that people on the go can find your website through their mobile phone and that they have a positive experience when they visit this way.

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Mobile Advertising: A Beginner’s Guide

Mobile marketing and advertising are an increasingly significant part of the overall web marketing mix for small and midsize businesses. It’s a bit different from traditional web advertising. You have to take into account both the screen size and audience.

How Important is Mobile Advertising?

Mobile advertising consists of text and image ads delivered via smartphones and other mobile devices. Consumers can pick up their phones and find the information they want no matter where they are or what they’re doing. Your advertising must play to that immediacy.

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Logo Design Best Practices

November 14, 2013

Deluxe Logo Design Example ImageA well-considered business logo design succinctly and accurately represents the promise, personality, and product of the organization. A logo serves as the face — or front door or other type of first-impression — for a company, and getting it right makes all the difference in the world for achieving the recognition and market position you want.

Think about the logos that resonate most with you. They probably share some similar characteristics. Here are a handful of traits of compelling company logo design:

Clean and simple

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5 Reasons You Need a LinkedIn Company Page

November 8, 2013

VerticalResponse LinkedIn PageMaybe you’re among the more the 360 million people that have signed up for a LinkedIn personal profile page. And assuming you’ve leveraged the social platform to network with vendors, customers, and potential employees, you’ve probably realized how powerful it can be as a small business tool.

But if you haven’t also secured a Company Page, then you might not be embracing LinkedIn’s full potential.

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4 Terrific Tips to Tweet Like a Pro

November 7, 2013

Ask most social media experts, and they’ll tell you that to be successful on Twitter, tweeting needs to become part of your daily routine. Shower, brew a pot of coffee, Tweet. Meet with clients, check email, Tweet.

Sure, there are no hard-and-fast rules that dictate how often or when you should take to the Twittersphere. Frequency and the content of your tweets depend on your goals and audience. Most Twitter buffs agree, however, that a rhythm of three to five Tweets per day is a good place to start and studies have shown that Twitter engagement spikes around noon and between 5 and 6 p.m. More important than frequency and timing, however, is what and how you Tweet. So, if you want to become a Twitter pro, try doing these four things:

1. Post questions, tips, and answers

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Getting Savvy to Web Design and Development Lingo

November 6, 2013

Before you begin a website design project with a professional web design service, learn the basic vocabulary of websites and web design work. A working understanding of the lingo can help you communicate more effectively with your service provider, designer and colleagues. Here are common terms related to web design:

Alt text (alternative text): This text appears when a user hovers over an image on a website with the mouse or in place of a graphic element when images are disabled.

Bandwidth: The amount of data that can be downloaded from a website during a certain period of time, such as a month or day. Web hosting companies usually set a bandwidth limit and charge extra if a site exceeds it, much like a smartphone’s monthly data limit.

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Build Your Brand with Social Media

November 5, 2013

Social Media Icons ImageEstablishing a brand for your company is essential for a successful business. Your brand is your identity, providing a recognizable attribute to your audience. Consider Nike’s swoosh, or McDonald’s arches, these branding images represent who they are as a company and what they will deliver to their consumer base; they create not only name recognition, but a sense of value as well.

Reaching your target audience and promoting your brand can be effectively utilized through social media sites. Social media sites, such as Facebook and Twitter, are changing the way businesses operate and market their products and services. Social media users are quickly increasing, with currently 750 million users on Facebook, from all over the world.

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4 Major Ingredients to Strengthen Your Brand

November 4, 2013

Brand IdentityYour company’s brand is the sum of its identifying characteristics; it’s the public’s perception of your product and your company’s general reputation and values as expressed through direct and indirect experience through sales transactions, customer service and support, advertising, and even your physical facility and logo design. A strong brand tells the world what you do and for whom as well as how and why you’re in business.

Let’s take a closer look at some of the core elements of a company brand.

1. Values

Your company’s general reputation as a corporate citizen says a lot about what you stand for, care about or value. This aspect of branding encompasses the impression you make on consumers as well as other businesses, and it requires ongoing consideration and effort.

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Interview with LogoMojo Founder, Cono Fusco

November 1, 2013

LogoMojo, an online logo design firm that operates as part of the Deluxe suite of marketing support services, celebrated the creation of its 50,000th logo. This exciting milestone for the company demonstrates just how far company founder Cono Fusco has come toward his dream.

“I literally got started just creating fake logos for companies that didn’t exist,” says Fusco, who started his first company at age 15. The business provided filming and editing services for wedding videos. “I knew that I wanted to run my own company, and eventually I just decided that I was pretty good at drawing up logos at a time when a lot of small businesses didn’t have one.”

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Andra Delores Design – Married to the Wedding Biz

Memorial Day is a trigger on my calendar that the seasons have (finally) shifted from spring to summer. While many Midwesterners lovingly refer to summer as “road construction” season, as someone in her twenties, I have come to consider it wedding season. If you are anything like me, your refrigerator has become a collage of beautiful save-the-dates and wedding invitations.

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