Establishing a brand for your company is essential for a successful business. Your brand is your identity, providing a recognizable attribute to your audience. Consider Nike’s swoosh, or McDonald’s arches, these branding images represent who they are as a company and what they will deliver to their consumer base; they create not only name recognition, but a sense of value as well.
Reaching your target audience and promoting your brand can be effectively utilized through social media sites. Social media sites, such as Facebook and Twitter, are changing the way businesses operate and market their products and services. Social media users are quickly increasing, with currently 750 million users on Facebook, from all over the world.