Postcards are the most influential and economical way to achieve a response through direct-mail marketing. With the right mailing list comprised of a highly targeted audience, you can use postcards to motivate customers to take the next step in the purchasing process, boost your lead ratio and drive sales through the roof.
Here are the top 5 ways to market your business with postcards:
1. Web traffic
Postcard-to-website marketing can be one of the single most effective direct-marketing techniques today. In fact, online marketing techniques often pale in comparison to the response achieved by postcard marketing. While online marketing can produce volume, postcard marketing produces targeted visitors that already want what you’re selling. Send a postcard with a great offer and a special URL to visit or a special coupon code to use to redeem the offer. By doing so, you’re not only able to drive response, you’re able to track it as well.