Google Maps is the dominant mapping service on the web. And many web users consider map features to be one of the most useful tools available online — mainly because they make it easy to search for businesses near a specific location. You probably agree that it’s nice to enter an address and find nearby restaurants, stores, gas stations and other types of destinations, including museums and parks.
So, especially if you’re a location-based business and rely on customers in your geographic area, do what you can to help people find you. One of the easiest ways to do this is to optimize your local SEO and make sure that your business shows up when someone queries Google Maps. To that end, Google Places can help put your business on the map, so to speak.