Operating a business during COVID-19 requires adaptability and patience, with unexpected moments and new challenges occurring every day. As you navigate this ‘new normal,’ Elavon, a contactless payment processing solution, is a resource that can help make things a little easier. Here are five tips to make sure your business is ready to reopen and flourish into the future.
1. Be in the know
As businesses reopen, it’s important to be informed about the safeguards put in place at the local, state and federal level. To minimize health risks to customers and employees, be sure to follow the guidance of health officials. Social distancing guidelines include maintaining six feet of distance between people and may also include wearing a mask, depending on where you live. To follow the latest recommendations for your community, visit the Centers of Disease Control and Prevention’s (CDC) website to keep up-to-date on the latest guidelines.
2. Provide payment options now and in the future
Since COVID-19 began, many businesses have had to pivot their strategy in order to keep their doors open. To continue this balance of staying open while adjusting to current circumstances, it’s important to prioritize safeguards that make everyone feel comfortable. People are still going to err on the side of caution as businesses navigate how to operate moving forward. Continue to offer curbside pick-up, online ordering and delivery services if available.
If your doors have temporarily closed and you are looking to offer new ways for your customers to pay, ask about Elavon’s solutions that can offer online ordering and payments, order notifications, mobile payments and more. Elavon can assist you with a plan to move forward while growing your potential revenue streams.
3. Avoid contact at the point of sale
To maintain a safe business, prioritize the ability to accept contactless payments. This is an essential component of operating during these unprecedented times and minimizing the spread of germs. Cash is no longer king when it comes to safeguarding the payment experience. Contactless cards, phones and smartwatches are all convenient and quick ways to pay while avoiding contact at the point of sale.
According to 451 Researcher’s consumer surveys, of the nearly two in five (39%) U.S. cardholders that noted they have already received a contactless card, more than three in five (61%) said they’re using it. Additionally, 48% of cardholders who have received a contactless card from their bank said it has led to them using the card more often.
4. Provide your employees with tools and training
As your storefront traffic steadily increases, it’s important to ensure that you continue to offer a safe and clean environment for your customers and employees. Some important tips for your point-of-sale environment include:
- Offering hand sanitizer for customers
- Properly cleaning your payment device with a card reader cleaning card
- Following the device manufacturer’s cleaning guidelines to avoid damage
5. Get social while distancing
The future of commerce is changing – whether you are a small business, restaurant or multiple-location retail store. Stay in contact with your customers, vendors and other businesses by actively engaging on social media. Get the word out about alternative services your business offers as you move toward reopening or simply adjust what you offer your customers.
For more information on how we can help support your business, learn more about solutions tailored to small businesses here.
Editor’s note: This article was written by our partners at U.S. Bank.
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