As the year’s final stretch approaches, are you looking forward to a big holiday season to finish 2015? Strong sales figures will not only solidify this year’s numbers, they’ll also give your business a great start for the year ahead.
For many companies, successfully reaching sales goals during the holiday months will depend on, in part, the sale of gift cards or gift certificates. Whatever your business sells, the benefits of cards and certificates are hard to deny. Research from Gift Card Partners, Inc., shows that consumers who redeem a gift card spend an average of 32 percent more than the dollar amount on the card, and one in four consumers say receiving the gift card actually motivated their trip to the local business.
These are numbers any business can appreciate because they not only improve your current sales, but make possible future sales and increases as well. Yet the gift card industry doesn’t guarantee profit, as there are concerns as well.