Small Business Resource Center

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New skills and thrills for retailers: The 2017 trade show roundup

by Tori Tsu
Tori Tsu

Biting the bullet and registering for a trade show is something many retailers put off because of the expense, the necessity of travel planning and the inconvenience of having to set aside regular work responsibilities.

If you’re one of the procrastinators, however, you may want to reconsider your priorities. Skipping your industry’s most prominent trade shows may mean you’re missing golden opportunities to network with vendors, weigh your competition, expand your inventory, learn about new trends and innovations, and gain a fresh perspective on best practices.

Such events can give you an up-close-and-personal qualitative view of what’s going on in the real world — a view that often transcends quantitative number crunching and market research. In fact, surveys show 66 percent of all trade show attendees are motivated by the chance to increase their personal knowledge.

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Is Your Small Business Ready for the Holiday Shopping Season?

Mall-shopping-image

With the arrival of cooler air, it’s clear the holiday shopping season is right around the corner. In shops, malls, and downtowns, small retail businesses across the country are planning for their busiest time.

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9 Outdoor Marketing Strategies for Retailers to Attract New Customers

Outdoor Marketing ImageThere are myriad marketing opportunities to promote your shop, but many small retailers often overlook outdoor marketing strategies to attract new customers. Several outdoor marketing tools are cheap to produce and distribute, and they can get your shop in front of hundreds or even thousands of potential new customers with minimal effort. If you want to boost business at your shop, consider the following ten outdoor marketing strategies to attract new customers.

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5 Cheap Easter Marketing Campaigns for Small Businesses

Easter Egg ImageIf you want to market your products and services in a big way this Easter but you’re on a small business budget, you need to develop an Easter marketing campaign that maximizes reach and response with minimal investment. Fortunately, several types of marketing campaigns fit the bill perfectly; including the following five cheap Easter marketing campaigns for small businesses.

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How to Plan a Successful Business Event

Business Event Planning ImageIt’s the night of the event. The lights are dimmed, the speaker is presenting, everyone is engaged, and life is good. Perfect scenario, right? It always happens that way, right? Eh, not so much. That is, unless you plan, plan, plan – and even then there can be a curveball or two. Whether you plan dozens of events a year and consider yourself an expert, or you just happen to be the person in the company who gets that task, you know it can be a lot of work! Let’s dive into the basics of planning a successful event, and how you can prepare for the worst-case scenario, while looking smooth and polished, and accomplishing the best-case scenario! By the time we’re done, your event audience will have no idea you don’t do this for a living.

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