Small Business Resource Center

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What makes a great wedding logo?

by Tori Tsu
Tori Tsu
April 26, 2017

‘Tis the season! Season for flora to bloom, fauna to twitterpate and, of course, brides and grooms to say “I do.” To celebrate spring wedding season, we took a look at some of the logos our team of designers has created over the years for small businesses in the wedding and events industry.

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The 2017 food and beverage trade show roundup

by Tori Tsu
Tori Tsu

If you’re a food or beverage vendor strategizing for the coming year of commerce, now is a good time to think about which trade shows to attend.

In these days of rapid-fire technology growth and the spiraling of e-commerce, it’s more important than ever to stay on top of your industry developments. Missed trade shows mean missed opportunities to network with vendors, weigh your competition, expand your inventory, learn about new trends and innovations, and/or gain a fresh perspective on best practices.

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New skills and thrills for retailers: The 2017 trade show roundup

by Tori Tsu
Tori Tsu

Biting the bullet and registering for a trade show is something many retailers put off because of the expense, the necessity of travel planning and the inconvenience of having to set aside regular work responsibilities.

If you’re one of the procrastinators, however, you may want to reconsider your priorities. Skipping your industry’s most prominent trade shows may mean you’re missing golden opportunities to network with vendors, weigh your competition, expand your inventory, learn about new trends and innovations, and gain a fresh perspective on best practices.

Such events can give you an up-close-and-personal qualitative view of what’s going on in the real world — a view that often transcends quantitative number crunching and market research. In fact, surveys show 66 percent of all trade show attendees are motivated by the chance to increase their personal knowledge.

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Small Business Stories: Ellen’s Bridal and Dress Boutique

December 21, 2016

Lisa Ellen Downs had the fashion expertise, the quaint small-town location and the willingness to go the extra mile to help clients plan for their special events.

What she didn’t have for her Wabash, Indiana, bridal and formalwear salon was the big-city panache needed to attract clients from outside the immediate area. That was before Deluxe stepped in with a comprehensive rebranding program featuring a more compelling website design, elegant new signage, eye-catching new collateral and effective new mail and social media marketing campaigns.

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