Is your business regularly posting to Facebook with no clear idea of whether doing so is worth the time and energy invested? If so, you’re not alone.
If you’ve established a Facebook page for your business and have never gone back to turn the URL into something more memorable, now would be a good time.
Once any page reaches 25 “Likes,” Facebook allows the administrator to remove the clutter of numbers at the end to condense your web address into something memorable — i.e., a vanity URL or username. That will make it a more useful promotional tool for your business, since research shows people are better able to remember meaningful words than number sequences.
You have a company Facebook page. You regularly post content. You’ve built an audience, but your fan count and engagement has plateaued. If this sounds like you, you might be ready to take the next step in social media marketing by experimenting with a Facebook Ad campaign. Facebook Ads are a cost-effective way to reach highly targeted audiences likely to benefit from your products and services. Let’s begin with step-by-step instructions on how to get started.
As tattoos have become an increasingly popular form of self-expression, demand for great work has grown — and competition has ramped up among skilled artists nationwide.
When it comes to social media, small businesses lean heavily on Facebook. And with good reason: That’s where their customers are. The numbers are staggering. More than a billion people worldwide log into Facebook every day; 20 percent of all U.S. internet page views happen on Facebook; and more than 40 million small businesses maintain active Facebook business pages to share photos, videos and news about their products and services.
Facebook doesn’t charge businesses to set up pages or post content, but because users see so many posts from friends and family, posts from businesses often get lost in the shuffle. One way companies can break through that noise and reach more customers is to invest in Facebook Ads. With its huge audience and targeting capabilities, Facebook advertising offers small businesses a powerful way to build strong relationships with both existing and new customers. Here’s how:
Minnesota restaurateur Shawn Smith knows a thing or two about the power of local. It dates back to his roots on a farm in a rural community. “Growing up, the women in our church made the best food,” he remembers. “[This is] long before we had grocery stores that had 19 kinds of olive oil. Matter of fact, I don’t remember olive oil as a kid.”
But he remembers local connections and the importance of working with the people closest to you, and that’s carried over into his professional life. You see, Smith is still focused on food as well as the local people who make it a success.
Coca-Cola invented the first coupon in 1887, and cereal coupons debuted in 1909 when Post printed them on boxes of Grape Nuts. In 2010, Target was the first national retailer to offer coupons that were scannable right from customers’ smartphones. That’s more than 125 years of businesses training consumers to expect coupons as part of the shopping experience.
So it’s no surprise that today, nearly all consumers (96 percent, to be exact) use coupons, regardless of age, gender, geography or other demographics. It’s also no surprise that there are more ways than ever before to get coupons into the hands of consumers, including email, social media, text message, website, online ad, direct mail, and newspaper and magazine inserts.
The Irish Cottage is a quaint little neighborhood pub located in the heart of Forest Hills, New York. If you visit the Cottage, you’ll find that the patrons know each other well and bartenders are more like friends than staff. The Irish Cottage is much more than a place to grab a cocktail or meal—it’s a community. You most likely have an “Irish Cottage” of your own. Businesses that you frequent because they feel familiar, friendly and warm.
The decision to offer money-off coupons can be a tough call for retailers, especially small businesses.
Advocates say couponing is a relatively easy way to attract new customers and make a brand more appealing in the face of competition. But naysayers point to the possible loss of profits from continually discounted purchases.
Both sides have valid points, but studies indicate businesses offering coupons do have a competitive edge. Among those customers who aren’t driven by a need to “replenish” products (a segment representing half of all brand purchases) the availability of store coupons is the top influencer for why they shop in a certain store, according to Nielsen.