Small Business Resource Center

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A guide to advanced Facebook Insights: Analytics and actions

In our recent post, we explained how Facebook’s Page Insights offers free, user-friendly data that can help you pinpoint the strengths and weaknesses of your Facebook marketing campaign.

Here, we’ll cover directions for accessing some of the more advanced data available through that program and offer suggestions for turning it into valuable actions for your small business.  

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Are your posts paying off? Facebook’s Page Insights 101 for small business


Is your business regularly posting to Facebook with no clear idea of whether doing so is worth the time and energy invested? If so, you’re not alone.

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Turn your Facebook URL into a free vanity name — in one minute

If you’ve established a Facebook page for your business and have never gone back to turn the URL into something more memorable, now would be a good time.

Once any page reaches 25 “Likes,” Facebook allows the administrator to remove the clutter of numbers at the end to condense your web address into something memorable — i.e., a vanity URL or username. That will make it a more useful promotional tool for your business, since research shows people are better able to remember meaningful words than number sequences.

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Social Media 101: Managing your social media presence

by Ria Boyce
Ria Boyce

social-media-presenceLikes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management?

Don’t panic! We have a social media sanity check to help take the stress out of social.

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How to Build Your First Facebook Ad Campaign, Step-by-Step

You have a company Facebook page. You regularly post content. You’ve built an audience, but your fan count and engagement has plateaued. If this sounds like you, you might be ready to take the next step in social media marketing by experimenting with a Facebook Ad campaign. Facebook Ads are a cost-effective way to reach highly targeted audiences likely to benefit from your products and services. Let’s begin with step-by-step instructions on how to get started. 

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Small Business Stories: Filament Tattoo Company

As tattoos have become an increasingly popular form of self-expression, demand for great work has grown — and competition has ramped up among skilled artists nationwide.

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A Guide to Advertising on Facebook

by Ria Boyce
Ria Boyce

When it comes to social media, small businesses lean heavily on Facebook. And with good reason: That’s where their customers are. The numbers are staggering. More than a billion people worldwide log into Facebook every day; 20 percent of all U.S. internet page views happen on Facebook; and more than 40 million small businesses maintain active Facebook business pages to share photos, videos and news about their products and services.

Facebook doesn’t charge businesses to set up pages or post content, but because users see so many posts from friends and family, posts from businesses often get lost in the shuffle. One way companies can break through that noise and reach more customers is to invest in Facebook Ads. With its huge audience and targeting capabilities, Facebook advertising offers small businesses a powerful way to build strong relationships with both existing and new customers. Here’s how:

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Small Business Stories: EAT! @ Banning & 5th

November 21, 2016

Minnesota restaurateur Shawn Smith knows a thing or two about the power of local. It dates back to his roots on a farm in a rural community. “Growing up, the women in our church made the best food,” he remembers. “[This is] long before we had grocery stores that had 19 kinds of olive oil. Matter of fact, I don’t remember olive oil as a kid.”

But he remembers local connections and the importance of working with the people closest to you, and that’s carried over into his professional life. You see, Smith is still focused on food as well as the local people who make it a success.

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Make the Most Out of Coupons This Holiday Season

by John Habib
John Habib


Coca-Cola invented the first coupon in 1887, and cereal coupons debuted in 1909 when Post printed them on boxes of Grape Nuts. In 2010, Target was the first national retailer to offer coupons that were scannable right from customers’ smartphones. That’s more than 125 years of businesses training consumers to expect coupons as part of the shopping experience.

So it’s no surprise that today, nearly all consumers (96 percent, to be exact) use coupons, regardless of age, gender, geography or other demographics. It’s also no surprise that there are more ways than ever before to get coupons into the hands of consumers, including email, social media, text message, website, online ad, direct mail, and newspaper and magazine inserts.

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How to use Facebook groups to build your business’ community

September 19, 2016


The Irish Cottage is a quaint little neighborhood pub located in the heart of Forest Hills, New York. If you visit the Cottage, you’ll find that the patrons know each other well and bartenders are more like friends than staff. The Irish Cottage is much more than a place to grab a cocktail or meal—it’s a community. You most likely have an “Irish Cottage” of your own. Businesses that you frequent because they feel familiar, friendly and warm.

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