Shortly after Dr. Jill Butler and her husband, Jim, purchased the oldest veterinary business in Porter County, Valparaiso Animal Hospital, they made the decision to update their website. With several new staff members and expanded vet services, the Butlers quickly realized a new website would not only present their animal hospital more professionally, but also help them compete against other clinics in the area.
In today’s world, getting your small business online is one of the most important ways to connect with customers. In fact, Google says businesses that make use of the web expect to grow 40% faster than those that don’t. So there’s nothing more rewarding for our web team than seeing businesses establish themselves online, and improve their chances of getting found.
For over 30 years, Brian Broughten has honed his craft building residential and commercial aquariums for clients in the Midwest. “We started out as a small retail store, but we quickly evolved into a custom design, build and maintain service for all sizes and shapes of aquariums,” said Broughten. Given the vast array of clients Advanced Aquarium serves, Broughten knew he needed to have a strong website that connected to both the advanced-level hobbyists, as well as those just looking for custom design. After vetting several website designers, Broughten selected our web team at Deluxe.
In the mid-60’s, Ron Feldman left the east coast to and headed to the foothills of the Superstition Mountains, just outside of Phoenix. Once acclimated to the area, he decided to open OK Corral Stables. “Ever since I was a kid growing up in Buffalo, NY, I read and dreamed about going after the Lost Dutchman Mine out in Superstition Mountains,” said Ron. And for the last 45 years, Ron, his wife Jayne, and their two sons have been catering to both locals and tourists, providing scenic trail rides and lifelong memories. While the scenery hasn’t changed, the way people find out about OK Corral Stables certainly has.
Fraudulent payment transactions cost American businesses more than $6 billion in 2012, according to the 2013 Federal Reserve Payments Study. As staggering as that number may seem, the report also contains some very good news for small businesses: check fraud accounted for just 3 percent of the 31.1 million unauthorized transactions that occurred in 2012.
When thinking about how to share your brand story, the first thing to consider is how customers think about your company. Establishing a strong brand in the eyes of your current and potential customers allows you to build trust and set yourself apart from competitors.
Deluxe brand expert, Terri Shapiro, shares her thoughts on how business owners should dig deep into learning how their customers approach buying decisions — and embed that knowledge into how they build their brand story.