Architecture combines engineering expertise with impeccable style, taste and creativity. After all, architects’ precise plans become the buildings we conduct our lives in. Shouldn’t your logo be as eye-catching and substantial as your best creations? After all, a logo is most clients’ first interaction with a business. Architects understand the importance of making a positive first impression. Don’t let a bad logo (or no logo) discredit your business by making you seem unprofessional or disreputable.
Successful architects and architecture firms need to convey professionalism, expertise and style. In the blink of an eye, a strong, successful logo tells clients and would-be clients what your business does and how you do it.
Consider your 30-second “elevator pitch” to describe your services. What do you highlight, and what do you leave out? How do you pique listeners’ interest? Now imagine your logo as the three-second version of that pitch. What are the most important elements to communicate to anyone who sees your logo? What inspires them to contact you?
Think about the imagery involved. If your firm focuses on residential work, you may wish to include a stylized depiction of houses. If commercial buildings are at the core of your services, skylines and skyscrapers may be more appropriate. Companies focusing on draftsmanship may choose something relative to that. These are just three of nearly unlimited options. For your company, a completely different approach may be in order: an abstract design, perhaps, or one that incorporates features from your favorite work.
Color, as you may expect, is equally important. Black indicates sophistication and luxury, which is why it factors heavily into many architecture logos. But other colors may be just as appropriate: Blue suggests intelligence and efficiency. Red is passionate, yellow creative, brown comforting. Green conveys harmony and balance. Selecting the right color or colors for your company is crucial.
As is typography. Font choice tells customers much about your company. Serif fonts signal grandeur and classic tradition; sans serif fonts indicate stability and modernity. Scripted type denotes elegance, and modern typefaces convey intelligence, style and sometimes trendiness. Take care to select the typeface that works best for the image you want to convey to clients.
No matter the graphic, color and typographic elements you pick, ultimately the final product should be an accurate representation of your services and/or of the approach you bring to your work.
Architects know firsthand just how important expertise is. No one would hire an amateur to design a dream house, and not just anyone is equipped to create a successful logo. A professional design team takes the time to get to know a business. They listen to your ideas and create a design that reflects your company’s services and values in an attractive package that catches clients’ eyes.
The Deluxe team of design professionals have years of expertise. We pride ourselves on our 100% guaranteed process that allows for multiple revisions, all incorporating your input. Get in touch to see how we can design the perfect logo for your architecture firm, no matter its size or specialities.
Our experienced designers take the time to understand your business. They’ll craft an original logo that best represents your company on all channels — your website, business cards, letterhead, storefront and company vehicles, to name only a few. Each package includes multiple revisions so the final design is 100% perfect.
Get the perfect logo for your brand, whether you build it yourself or let us create one for you.
With a $300 loan and an idea, Deluxe got its start like many small businesses. We value entrepreneurship, and empower companies to grow.
4.5 million customers have put their faith in our products and services. We’ve been earning the trust of owners since 1915.