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Create a logo that speaks to your expertise

You take your business seriously, and want others to as well. The best way to start making this vision a reality is to have a strong logo. A well-designed logo leaves a professional impression on prospective and current clients in fewer than five seconds — before face-to-face communication even starts.

Getting the perfect logo for your business isn’t difficult. Follow these simple steps to create your own logo:

1. Assess yourself — and your competitors.We’ll get into common styles below, but first take a look at competitors’ logos. Look for what works well and things you want to avoid.

2. Then start browsing logo templates. The template you pick should tell the story of who you are and what you do, and it invites the viewer to make contact. Look for simple designs and subtle colors to show your serious side. This isn’t the time for flowery, full-color designs. Consider templates that put a relevant graphic next to your text or behind your company name.

3. Next, consider fonts. Don’t undercut your professionalism with playful or lackadaisical typefaces like Addled or Bubblegum Sans. Rather, complement your design with a font that tells people to trust and take you seriously. Fonts appropriate for the business and consulting industry include Helvetica, Sensation Light and Special Elite. These indicate stability, reliability and respectability — excellent choices for many consulting businesses. Be cautious if using scripted fonts; if too frilly, they can miss the mark on elegance and end up seeming whimsical or unfocused.

4. The last item of business: color. The colors you choose affect how people perceive your brand. Blue is very common in business logos (think HP, Visa, GE and IBM) because it conveys Intelligence and efficiency. Black says sophistication and security, while red adds strength and warmth. Other colors may be appropriate as well, but understand the feeling you want people to take away when they see your logo.

Making your own logo is a small time investment that pays dividends. Once you’ve got the elements of your logo just the way you want, you’ll be amazed by its professional reach. Let your logo communicate with clients so that when you meet, you can get straight to work.

Schedule crammed with meetings?

Partner with Deluxe. Our logo design team consists of professionals with years of expertise. Let them create an exclusive logo that speaks to the unique qualities of your business.

Why you need a professional design

Crafting the right logo for your business can be a challenge, which is why it’s so important to hire a professional to do it for you. You wouldn’t counsel a client to pay an amateur for accounting, HR, PR, legal work and so on. Nor should you use an amateur to build your most crucial branding symbol.

The Logo Design team at Deluxe — all world-class designers with years of expertise — have perfected the art of making a logo. We work with you, learning about your business and using your ideas as the starting points for our designs. Choose your favorite from multiple concepts, and revise it until it’s perfect.

Show off your completed design everywhere

Whether you create it yourself or let us design one for you, your finished logo is meant to be displayed everywhere: your website, business cards, social media, letterhead, office spaces, apparel, pens, mugs — anywhere your clients and prospective clients may encounter it.

Business Cards




Promotional Merchandise


Company Vehicles


Printed Marketing Material


Labels & Stickers




Banners & Signage

Get a unique logo design that’s perfect for your business

Our experienced designers take the time to understand your business. They’ll craft an original logo that best represents your company on all channels — your website, business cards, letterhead, storefront and company vehicles, to name only a few. Each package includes multiple revisions so the final design is 100% perfect.

Ready to get started?

Want to work with a professional designer? Learn more about our Design Packages

Why Deluxe?

We know logo design

Get the perfect logo for your brand, whether you build it yourself or let us create one for you.

We champion small business

With a $300 loan and an idea, Deluxe got its start like many small businesses. We value entrepreneurship, and empower companies to grow.

We are trusted

4.5 million customers have put their faith in our products and services. We’ve been earning the trust of owners since 1915.

What our customers say about our work

Deluxe took my vision of what I wanted in a lgog and website for my copany and delivered a much more enhanced version. They were responsive to my input and communicated with me throughout the process as to what to expect. All of my questions were answered fully and promptly. I want to thank everyone for their professionalism, courtesy, responsiveness, and the quality of the product.

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  • Kevin Reed

Your team was extremely responsive and dreamlike. They made great designs, took my feedback and made the changes exactly how I wanted them. I was skeptical at first but am now a believer and will inquire about other services and products.

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  • Keith Artis

The project managers and designers at Deluxe have been very attentive to my needs as a small business owner and have worked very hard to produce the logo that fits my company brand. They are there at every step to ensure your satisfaction and approval. The options they provide are top-notch from the beginning to the end. The design service was very interested in my business and to the exact look and feel I was envisioning for a logo for my new start up business. For the value, Deluxe pricing cannot be beat. The service and the end product is well worth the money spent.

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  • Robert Steele