Construction & Contractor Logo Design

A strong logo is the foundation of your entire brand

Whether you’re renovating an existing brand strategy or building one from the ground up, a strong logo is the anchor that holds everything together. Imagine the impression a beautifully constructed building makes on a first-time viewer. In an instant, it comes across as attractive, sturdy and professional. Likewise, your logo is the first interaction a client has with your business, and it should just as quickly catch the eye with its depiction of your professional and reliable services. Once you’re equipped with a strong logo, you can construct an entire strategy around it, and build your customer base to greater heights.

What makes a successful contractor or construction logo?

A strong logo tells clients who you are, what you do and why they should choose you — all in the briefest glance. The best examples are unique to the specific businesses they serve, and wouldn’t be nearly as successful for other companies. Several factors contribute to a strong design, but chief among them are color, typography and imagery.

Color, with its subconscious messaging, is perhaps the first aspect to get right. The services you provide help determine the color scheme most appropriate to your business. Black indicates luxury, sophistication, security and safety. Browns and greens both nod to nature, with brown adding warmth and comfort, and green contributing a sense of renewal and environmental friendliness. Blue stands in for expertise and knowledge, and red adds a dash of passion and energy. Yellows and oranges, when artfully applied, can add warmth and excitement.

Typography also communicates to the viewer. Traditional, serif fonts indicate comfort and classic aesthetics. Modern, sans serif fonts convey style, stability and progressive thinking. Scripted fonts speak of elegance and creativity. Depending on the types of services your company provides, one of these typography choices may be better than the others.

Also consider the image or graphic you want to use. Whether it’s a stylized representation of the types of projects you work on, or a play on the letters in your name, a non-verbal symbol sometimes communicates better than words alone. This is where focusing on your specific services is especially important. A construction company that does large-scale commercial projects like parking garages and shopping centers will want to use different imagery than a one-person contracting service that specializes in home renovations or additions.

Why you need a professional design

The logo design process can seem daunting, but it doesn’t have to be. Working with a professional design team, such as Deluxe’s experts, makes it a much smoother process with a guaranteed result. At Deluxe, our designers familiarize themselves with your contracting or construction business. What they learn about you, your services and the jobs you want to attract all helps guide their design concepts. Through multiple revisions, together you and the design team finalize the logo that stands for your company, and stands out from the competition’s.