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Turn your brand pains into logo gains

In an industry as diverse as fitness, there’s no shortage of studios, disciplines or trends to choose from. From crossfit box to barre to outdoor bootcamps, there are a multitude of options for the fitness fanatic — or newcomer — to try. So how can you rise above the competition to capture customers?

Let your logo do the heavy lifting. With one look, it tells customers who you are, what you do and why they should choose to work out with you. Not only is it the face of your business, but it’s likely the first impression customers have of your entire brand.

What makes a successful physical training or fitness logo? 

Whether you provide chilled towels at the end of every spin class or stock the latest natural products in your locker rooms, the offerings of your gym or studio are unique, carefully thought out and crafted to deliver the best experience for your clients. Likewise, your logo needs to communicate the care, professionalism and unique features you provide. Does your boxing gym offer aqua punching bags for the best impact? Are your reformers or megaformers the cutting edge technology for Pilates? Or does your yoga studio offer guided meditation during savasana?

Honing in on your unique value proposition is key to determining what your logo should look like. Consider what sets your business apart. A personal trainer may want a strong design with a clean, modern typeface that communicates their professionalism, or a simple image that denotes the one-on-one care clients can expect. Alternately, a chain of dance studios might want a more dynamic and colorful emblem that expresses the energy of group classes and can be modified for a variety of locations.

No matter your business, a great logo packs a punch and delivers a memorable first impression. It tells prospective and existing customers who you are and what you do. And above all, it’s unique to your brand and business.

Why you need a professional design

For the same reason many fitness beginners don’t just hit the weight room without someone to show them the ropes, you shouldn’t just jump into the design process without assistance. You rely on certified coaches and trainers to ensure your form is on point, so why not do the same with your logo design? A professional designer can help you hone the perfect design, set you apart from your competitors and distill your brand into that one memorable image.

The Deluxe design team takes the time to understand your business, your goals and the messaging you want to communicate to clients. With years of experience, they will be with you for every step of the design process — from ideation to concepts and revisions to the final product.

Build your brand by putting your logo everywhere

Your Deluxe logo is designed to be both flexible and powerful — making an impact everywhere you choose to use it. From your website, business cards, emails, social media, studio and gym signage, water bottles, activewear, equipment, and more, your Deluxe-designed logo will shine.
PhysicalTraining businesscard

Business Cards

PhysicalTraining web


PhysicalTraining Promo

Promotional Merchandise

PhysicalTraining vehicle

Company Vehicles

PhysicalTraining printedmarketing

Printed Marketing Material

PhysicalTraining sticker

Labels & Stickers

PhysicalTraining apparel


PhysicalTraining signage

Banners & Signage

Get a unique logo design that’s perfect for your business

Our experienced designers take the time to understand your business. They’ll craft an original logo that best represents your company on all channels — your website, business cards, letterhead, storefront and company vehicles, to name only a few. Each package includes multiple revisions so the final design is 100% perfect.

Ready to get started?

Want to work with a professional designer? Learn more about our Design Packages

Why Deluxe?

We know logo design

Get the perfect logo for your brand, whether you build it yourself or let us create one for you.

We champion small business

With a $300 loan and an idea, Deluxe got its start like many small businesses. We value entrepreneurship, and empower companies to grow.

We are trusted

4.5 million customers have put their faith in our products and services. We’ve been earning the trust of owners since 1915.


What our customers say about our work

Love the logo and you were all super helpful and listened. Thank you for calling and asking many questions, and you guys were on time with everything.

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  • Adriana Gjidoda

The designers gave me so many wonderful ideas. The hardest part was trying to figure out which one to choose! Every step of the way, they made the adjustments to come up with a better design than I could have ever created. Helpful, patient, they were great, and I will be using them again!

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  • Rachel Covey

I found working with Deluxe to be very easy. They followed my lead on my idea for the logo, but came up with other options, one that I used for my final design. The company is very responsive and easy to work with.

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  • Peggy Lytle