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Make a splash with a new logo

Building and maintaining a pool or hot tub is a major investment. So when someone finally makes the decision to dive into the process, that customer is not only looking to you to turn their backyard into a fun, relaxing oasis, but also for guidance. The fastest way to demonstrate your professionalism, highlight your expertise and establish trust is with a strong logo.

What makes a successful pool or hot tub logo?

A logo may seem like a simple graphic, but a company’s reputation can sink or swim based on that single design. When first impressions are made in a matter of seconds, a slapdash or amateurish logo implies that you do slapdash or amateurish work. On the other hand, an effective brand symbol attracts the attention of prospective customers, engenders goodwill toward your company and sets you apart from the competition. Whether you’re a pool and spa renovator, perform cleaning and maintenance services, or fall somewhere in between, the best emblem for your business tells your story through a thoughtful mixture of design elements like color and imagery.

The colors you select should tie in with your company’s personality and mission. Shades of blue are an obvious choice, but don’t be afraid to make waves and contrast that ultramarine or cyan with something unexpected. Bright yellow and orange hues hint at the fun in the sun that goes along with swimming pool ownership, while elegant black could work well for a company that constructs custom luxury spas. Before you make your decision, consider the image you’d like to project as well as how you see yourself. After doing so, you’ll be able to find a color combination that suits your business.

As a pool service technician, poolscape construction business or hot tub builder, you can’t go wrong with aquatic or island imagery. Think waves, bubbles and palm trees. But if you really want to blow the competition out of the water, focus on what makes you unique. Generate ideas related to your business name, location or special offerings. If you’re still coming up dry, take a common image and add a new spin to it by experimenting with negative space.

Why you need a professionally designed logo

Pool and hot tub experts understand that keeping water clean is about more than just scooping out leaves and dirt — it’s a delicate process that requires expert knowledge and equipment. And just as you wouldn’t have your customer attempt to combat an algae problem or approach a renovation project on their own, you shouldn’t try to tackle the design process without the help of a professional. The experts at Deluxe have the experience to create a graphic for you that is industry-appropriate without being cliché. Your designer will work with you one-on-one, and after learning more about your goals and hearing your ideas, he or she will create a logo that’s perfect for your business.

Put your logo where it looks best: everywhere

Your new design will be scalable, which means that it will be legible and attractive at any size. So make sure your customers see it by putting it on your website, vehicle, T-shirts, hats, business cards, uniforms, supplies, social media and more.
PoolHotTub businesscard

Business Cards

PoolHotTub web


PoolHotTub Promo

Promotional Merchandise

PoolHotTub vehicle

Company Vehicles

PoolHotTub printedmarketing

Printed Marketing Material

PoolHotTub sticker

Labels & Stickers

PoolHotTub apparel


PoolHotTub signage

Banners & Signage

Get a unique logo design that’s perfect for your business

Our experienced designers take the time to understand your business. They’ll craft an original logo that best represents your company on all channels — your website, business cards, letterhead, storefront and company vehicles, to name only a few. Each package includes multiple revisions so the final design is 100% perfect.

Ready to get started?

Want to work with a professional designer? Learn more about our Design Packages

Why Deluxe?

We know logo design

Get the perfect logo for your brand, whether you build it yourself or let us create one for you.

We champion small business

With a $300 loan and an idea, Deluxe got its start like many small businesses. We value entrepreneurship, and empower companies to grow.

We are trusted

4.5 million customers have put their faith in our products and services. We’ve been earning the trust of owners since 1915.


What our customers say about our work

I’ve been wanting to get a logo designed for a long time now and this was definitely the best decision. Everything was handled fast and easily and in a professional way. Not to mention the logo looks awesome.

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  • Troy Lane

We are a new small business startup and wanted to create a modern professional image for our company. All we did was provide Deluxe with a general idea of what we wanted and they came up with several very good innovative designs to choose from. We are very happy with our logo and the experience.

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  • Harry Geller

After months of searching for a company to design me a logo, I found Deluxe on Facebook. I called and they were able to put the wheels right in motion. I did not want a photo shopped logo and gave them a picture they were able to incorporate into a logo that is simple yet separating me from my competition. The people at Deluxe were a pleasure to deal with, responsive and made changes to make my logo exactly how I wanted.

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  • Bill Syms