With a world of vacation possibilities to choose from, customers often need help narrowing their options. No matter which tourism agency or travel-related business you’re in, a good-looking logo is the first step in doing that. It sets you apart from the competition, it calls attention to your services, and it can even hatch a dream vacation plan that the customer never even considered. But how can you come up with travel and tourism logo ideas that work for your small business?
Much like a packing list ensures travellers have everything they need for the best trip possible, following a logo to-do list as you create your logo ensures that it accurately represents your business. Here’s a rundown of how to create your own perfect logo:
A travel or resort company that prizes luxury and sophistication has a different feel from one that offers family-friendly vacation packages. Nature-based getaway tours need to send a different message from city tour planners. Action and adventure differ greatly from rest and relaxation. Before you even begin developing ideas for your travel and tourism logo, think about what feeling or mental picture you want prospective trip buyers to take from your design.
Take a look at the logos of local travel, tourism and hospitality companies as well as national or international companies. Doing this kind of competitive research will show you what design elements are appropriate for your niche. You will also learn which elements are overused, so you can avoid them.
Don’t know which template to pick? Try thinking about your target audience. If you want to attract attention from international tourists, choose a template that centers around an icon or graphic, so you don’t have to rely on language to get your message across. If your business is new, you may want to stay away from a text-only template, as it might not provide sufficient information about your business. The right template should not only look good to you, but help convey your brand’s story to prospective clients.
Picking the font or fonts that work for your business or agency is a matter of knowing what will appeal to your target audience. Large letters in a display font that convey animation are kid-friendly, while scripted fonts like Marigold or sleek sans serif typefaces like Helvetica and Futura nod to more sophisticated vacation tastes. No matter which font you choose, make sure the text is legible and professional, and that the style reflects your brand’s personality.
Travel and tourism encompass many disparate industries. Your logo needs to communicate your specialties to customers in the blink of an eye. If you decide to feature an icon or image in your logo — rather than creating a text-only design — choose a template with a graphic that speaks to your area of expertise. A cruise line or boat tour company might center its design around a sailboat, ship’s wheel or water imagery, while a tropical resort could use a template with palm tree or sun graphics.
The combination of colors you use can say just as much about your company as the icon or text. While black denotes luxury and sophistication, other shades might be more appropriate for your services. Red signals romance; orange and yellow suggest warmth and sunshine. Green, brown and blue nod to the great outdoors. Multiple bright colors, particularly when paired with the right graphics, can immediately convey a family-friendly approach to travel. Remember that these will be your brand colors, which you’ll use on your website and other marketing channels, so take some time making this decision.
Vacationers have so many options to choose from, so it’s crucial to stand out from the competition. By following these guidelines, you can ensure trip-planners notice your business.
Travel and tourism encompass many disparate industries. Are you a cruise line or boat tour company? Do you take travelers on safari or provide a luxurious hotel or resort? Specialize in cosmopolitan destinations or sightseeing for retiree groups? From the quaintest bed-and-breakfast to the most sprawling theme park, your logo needs to communicate your specialties to customers in the blink of an eye.
The most immediate way to do that is with an image or graphic that accurately depicts your focus and overall approach. Everyone knows that airplane images are wrong for, say, riverboat companies, but also consider the feelings, associations and emotions you want to convey. A travel or resort company that prizes luxury and sophistication has a different feel from one that offers family-friendly vacation packages. Nature-based getaway tours need to send a different message from city tour planners. Action and adventure differ greatly from rest and relaxation. If your focus is on a certain part of the world, what feeling or mental picture should your prospective trip buyers take away from your logo?
Color factors heavily. While black denotes luxury and sophistication, other shades might be more appropriate for your services. Red signals romance; orange and yellow suggest warmth and sunshine. Green, brown and blue nod to the great outdoors. Multiple colors, particularly when paired with the right graphics, can immediately convey a family-friendly approach to travel.
Just as important is typography. Large letters in a display font that convey animation are kid-friendly, while scripted fonts and sleek sans serif typefaces nod to more sophisticated vacation tastes. Picking the font or fonts that work for your business or agency is a matter of knowing what will appeal to your target audience.
If you need help creating the perfect logo, the logo design team at Deluxe can help. With years of design experience and insight into the travel and tourism industry, our experts will ensure you get a logo that goes the distance. At Deluxe we ensure your final logo design is attractive and legible at any size. After all, you’ll want to put it everywhere would-be vacationers may see it: your office, website, business cards, letterhead and brochures, to name a few.
A logo expert takes the time to learn about your business and the services you provide, and incorporates your ideas into various design concepts. Together, through the revision process, you create a strong logo that’s unique to your business and effectively communicates with customers and prospective customers.
The Deluxe team of design professionals have years of expertise in crafting strong logos. Our 100% guaranteed process allows for multiple revisions, so the logo you decide on is one you absolutely love. Contact us today so we can begin creating the ideal logo for your travel-related company.
Our experienced designers take the time to understand your business. They’ll craft an original logo that best represents your company on all channels — your website, business cards, letterhead, storefront and company vehicles, to name only a few. Each package includes multiple revisions so the final design is 100% perfect.
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I am thrilled with the logo for my new website and blog! The entire process was smooth and speedy. After I explained my target audience and what I wanted, the designers went to work. In a few days, I had four excellent choices. When I made my selection, I requested a few modifications, which were done perfectly. Don't hesitate to use Deluxe for your own business!
Was impressed with the variety and quality of the logo work, including that one of the logos "popped" for my wife and I as the obvious choice.