BRAND MARKETING

Real estate branding services

Distribute the right message to the right audience, through the right media, and at the right time to get leads, close listings, and keep clients.

OVERVIEW

Tailor an entire suite of real estate branding ideas

A male real estate agent showing a couple a paperwork in a home

Helping you expand real estate branding

We know you and your agents need highly effective and easy-to-use marketing tools that get and retain clients for life. We give you the solutions to do that and much more. We’ll employ the most sophisticated technology platforms that are designed to optimally perform for the people who make your real stare business go. We do it with flexible, hands-on, branded services that are supported by proven industry leaders.

For more than 25 years, we’ve helped secure legacies, not just listings.

FEATURES & BENEFITS

Real estate is about more than location, location, location

From realtor apparel to custom door hangers to custom digital campaigns, the marketing space is also prime real estate.
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Property Marketing

Quality products, quick turnarounds and affordable pricing. With our property marketing materials, you can have it all.

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Brand Essentials

First impressions are vital when meeting with prospective clients. Our marketing must-haves such include business cards, stationary, and name badges.

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Promo and Apparel

Great marketing stands above the crowd, and you can do the same with our branded promotional pieces and apparel.

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Digital Marketing

We offer a suite of tools and platforms from which you can market to prospective buyers and sellers.

Facts

Consistent presentation of a brand increases revenue by 33%.

Lucid Press 2019

85% of promo product recipients remember the advertiser.

ASI Global Ads Impression Study, 2020

KEY BENEFITS

How we brand your business for success

A male real estate agent showing a couple a paperwork in a home

Promotional Products and Apparel

These are the things that help make your brand tangible. Whether it’s a wearable clothing item, a coffee mug, pen, or postcard, it literally places your logo, name and business in people’s collective hands. And when people use your branded product, it serves as a tacit endorsement of your retail business. That’s why promotional products are a multibillion-dollar industry, and it’s growing fast. Don’t get left behind. Get noticed instead.

Print & Digital Marketing

Even in the era of email, text and targeted digital marketing, direct mail is still king in the marketing and marketing collateral space. Direct mail outperforms online display with a median ROI of 41%*. We can help you create a multi-channel campaign that includes touchpoints across the spectrum of your prospective customers and targets the people you want to reach.
*Source: Infogroup

Online Experience

Whether you need to consolidate your multi-channel plan, configure for UX or optimize for mobile, Deluxe offers trusted business technology to deliver it all and more. Whether you need to manage brand assets, streamline operations, or accelerate growth, Deluxe has you covered with our highly configurable, proprietary technology solution – the Deluxe Brand Center.

Brand Management

More than what the client sees, brand management can help you maintain consistency and compliance, manage spending and help with marketing and promotion. Deluxe is an extension of your marketing team, offering innovative ideas and expertise to help you manage and grow your brand. Whether it’s marketing strategy, creative development, print campaigns, product procurement, warehousing and fulfillment we’ll find the right solution for you.

Online Reputation Management Tool

With 62% of home buyers choosing a realtor based solely on reviews,* you need to make sure you and your office shine online. Deluxe Reviews Promoter will help you build credibility with buyers while giving you the online reputation you deserve.

PROMPT™

Our automated solution simplifies property marketing for both agents and brokers, whenever properties are posted or updated on the MLS. Agents are emailed a link to pre-populated postcards, brochures and other printed products. By following the link in the email, you can begin creating your order immediately and have it sent within 24 hours.

Data Acquisition

Our tools, such as street and radius search, let you easily craft mailing lists based on a variety of factors without being restricted to certain carrier routes or zip codes. You even have the option to only mail contacts of your choice by manually uploading a mailing list.

eTools

Email marketing, in conjunction with direct mail, is one of the best ways to reach your clients and keep them updated on what you are doing. Our eTools let you create custom HTML emails, send these emails to multiple contact lists, as well as track the responses with our statistics and analytics. Say goodbye to cumbersome lists and address books and say hello to easy email marketing.

HomeVal

We believe that clients are created through personal connection. That’s why we have developed our HomeVal product line with INSIGHT. Through its interactive and tracking elements, you can mail postcards to your potential clients that direct them to personalized landing pages. These landing pages not only provide prospects with current value estimates on their homes, but they also alert you to each visit to a landing page by a client.

OPPORTUNITIES

More Branded Marketing for more types of businesses

  1. A male shop owner showing a male customer a pair of blue jeans.

    Retail Brand Marketing

    While you deliver a superior customer experience, let us help you find innovative ways to optimize marketing.
    SEE HOW IT WORKS
  2. A woman smiling while talking to the male concierge at a hotel.

    Hospitality Brand Management

    In hospitality, you’re selling an experience. Your customers are investing in memories. We’ll help give you the tools to achieve success with your guests.
    SEE HOW IT WORKS
  3. A female doctor talking to a female patient in an examination room.

    Healthcare Brand Management

    Build trust in your company with trusted marketing solutions that help you do more.
    SEE HOW IT WORKS
  4. A woman sitting at her computer talking to another woman.

    Financial Services Marketing

    The right branding helps you keep and grow assets under management while you attract, develop and retain the best financial advisors.
    SEE HOW IT WORKS

Real Estate

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