BUSINESS DATA
Elevate Marketing Results With Business Data Solutions
Deliver smarter, more relevant B2B acquisition, cross-sell and up-sell experiences, powered by 360° business data.
Deluxe helps marketers execute targeted, timely B2B campaigns across direct response channels with speed and precision.
With its unique approach to B2B marketing Deluxe takes multi-sourced data to the next level by synthesizing key datapoints from leading specialty providers in real time. Our database captures and integrates vital, predictive buying drivers for businesses into a single feed, providing a 360° view into the firmographic, behavioral, ownership, credit, and cash flow patterns of more than 28 million active U.S. business profiles.
We do this by aggregating hundreds of data events every day and integrating them for immediate deployment by your channels of choice, including digital, email and direct mail. Data can also be appended to your existing CRM database for cross-sell and up-sell strategies.
Facts
Million+ Commercial Real Estate Properties
Million+ UCC Filings
Million+ SBA Loans
Our Multi-Sourced Business Database
At Deluxe, we take multi-sourced to the next level—stitching together leading and specialty data providers to amplify value and maximize strategic advantage. How do we do this? We pair top data scientists and data engineers with premier third-party data and AI/machine learning technology to build the industry’s leading multi-sourced business database. Here is a sampling of what goes into our Business Insights 360 dataset:
SOLUTIONS
RESOURCES
FAQs
B2B marketing data is the information collected on other businesses and the people that work for them. This could include contact information, past interactions with your company, business updates and more. B2B sales andmarketing teams use this data to build better strategiesand improve their customer journey.
Companies can collect their own data, first-party data, or work with a respected B2B data provider which is often the best option for busy marketing and sales teams. The best B2B data-driven marketing platforms provide a 360-degree view into the firmographic, behavioral, ownership, credit and cash flow patterns of all kinds of businesses.
Firmographic data alone presents a shallow and incomplete picture of business cash flow cycles, business buying behaviors, risk characteristics, wallet sizing, and current financial relationships. Great data providers will capture and link predictive buying drivers for businesses, providing a 360-degree view into the firmographic, behavioral, ownership, credit, and cash flow patterns of all businesses in the market.
Data providers come in many different shapes and sizes. Some may recommend using lower-cost, single (or limited multi-sourced) data. These approaches typically produce suboptimal marketing performance and analytical insights. In our experience working with business data across multiple providers, we’ve found that the most relied-upon attributes, such as industry and sales, vary greatly across databases, even for the same businesses.
It might seem surprising, but there is a lot of data out there about businesses if you know where to look. Many businesses limit themselves to firmographic data only. To really understand a business and their buying patterns, marketers should be looking at business triggers, credit data, real estate transactions, lending data, UCC data, and much more. Accessing this deeper data will help your business stay ahead of the competition and win more customers.
We can send data to most every other external platform as well, so we can integrate with Salesforce or any of your other CRM platforms that you might use to manage your campaigns.
*Deluxe internal data
