Flex Your Incentive: Offer Optimization & Elasticity

In today’s hyper-competitive environment, not all offers are created equal — and not all customers respond the same way. In this panel discussion, you’ll hear how financial marketers are using analytical frameworks to level up their incentive strategies, turning offer elasticity into a lever for real-time optimization. Discover how banks are using consumer and business insights to help optimize their incentives, build elasticity into offers and tailor value propositions across customer tiers. Walk away with a better understanding of how industry leaders are designing incentives that adapt to customer behavior without overextending the incentives offered.

Moderator: Tucker Triolo, FMCG Direct, Deluxe

Panelists: Josh Miller, KeyBank; Michael Ruffing, Competiscan