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When it comes to their bank, small businesses expect more than transactions; they expect partnership, innovation and responsiveness. Backed by new data from Barlow Research, this session explores the latest trends shaping business banking and how banks can help their small business clients forge ahead. Learn why digital and branch interactions remain equally important, how proactive services can deepen loyalty and why price sensitivity is reshaping the banker-small business relationship. Explore shifts in product usage and uncover opportunities to be the first choice for your clients’ financial services, and walk away with insights to strengthen trust, guide business growth and lead your business banking clients into new frontiers.
Speaker: Sandy Hanson, Barlow Research