Impact, Translated: Making the Case for Marketing Functions

With tighter budgets, leaner teams and mounting pressure to deliver measurable results, today’s marketing leaders face a familiar challenge with new urgency: proving value. Marketing functions are often asked to do more with less, while still required to create campaigns that drive revenue, retention and growth. In this session, industry experts share how the role of marketing is evolving. We're pulling back the curtain on how marketing teams can translate their impact across the organization by speaking the language of other departments, sharing wins and lessons learned and aligning to enterprise priorities. 

Moderator: Derek Elmerick, Deluxe

Panelists: Jen Clark, Associated Bank; Zach Ratcheson, Synovus; Josh Redel, Central Trust Bank; Alak Shah, Truist